Saturday, July 13, 2024

Astral Out-of-Home launches the first outdoor advertising app using augmented reality

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Astral Out of Home outdoor advertising DRAMBUIEAstral Out-of-Home, a division of Astral Media Inc, consolidates its position as a leader in outdoor advertising innovation by teaming up with Ad-Dispatch to launch the very first universal augmented reality application for out-of-home advertisers.

Canadian advertisers now have the possibility of reaching, in a unique way, connected consumers who download IRIS AR, the very first augmented reality application in Canada developed exclusively for outdoor advertising.

“The IRIS AR application is another great example of connecting consumers from the physical world to the digital world and Astral OOH is proud to be sponsoring the first Universal OOH AR app”, says Debbie Drutz, Director, Media Markets & Innovation. “The OOH application gives all advertisers and OOH suppliers the opportunity to engage with their audience in a meaningful way. By bringing this new application to market, we can invite consumers to experience augmented reality in one place, with only one application download, across all OOH products in Canada.”

Launched on August 20th, Astral Out-of-Home transit shelters invite the public to experience DRAMBUIE® A Taste of the Extraordinary through Augmented Reality.  The transit shelters used for the campaign are strategically located in Toronto’s trendiest neighborhoods including Queen West and Dundas Square.

Legal drinking aged consumers are also invited to save the application on their smartphone since it will offer more augmented reality experiences over time.

Astral Out-of-Home is one of Canada’s largest out-of-home advertising companies with a network of nearly 9,500 advertising faces strategically located in the key markets of Québec, Ontario and British Columbia. Firmly committed to the future, the company has developed a series of initiatives to minimize its environmental footprint and actively participate in sustainable development.

Founded in 1961, Astral is a leading Canadian media company. It operates several of the country’s most popular pay and specialty television, radio, out-of-home advertising and digital media properties. Astral plays a central role in community life from coast to coast by offering diverse, rich and vibrant programming that meets the tastes and needs of consumers and advertisers. To learn more about Astral, visit

For more information

Nathalie Doré
Vice President,
Marketing and Creativity
Astral Out-of-Home
ndore [at]

Source: Astral

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