Australia – Val Morgan Retail Media has announced the launch of its innovative app, mySmartShop, alongside the appointment of Selina Martin as General Manager. This new platform aims to revolutionize the digital retail advertising landscape by providing targeted deals directly to shoppers within shopping centers.
Selina Martin, a veteran in the media industry with over 20 years of experience, expressed her enthusiasm for her new role and the launch of mySmartShop. “I’m thrilled to be appointed as General Manager of mySmartShop. With 60% of Australians owning a smartphone and 1 in 5 using smartphones to look for local deals daily, mySmartShop is an ideal opportunity for retailers and advertisers to engage shoppers whilst they are out spending. It’s just one of the ways Val Morgan Retail Media is driving innovation in the digital retail advertising space.”
The mySmartShop app has already garnered interest from prominent advertisers, including Nandos, Hoyts Jnr, Harris Farm, Oovie, and the Cancer Council. The platform aims to connect shoppers with exclusive deals in real-time, enhancing the shopping experience and driving sales for retailers.
Anthony Deeble, Managing Director of Val Morgan Retail Media, emphasized the strategic importance of Selina Martin’s appointment. “We’re delighted to have someone with Selina’s profile and experience driving mySmartShop. This is a complete digital solution for brands, closing the loop between promotion and purchase; it takes advertising within the retail environment to a whole new level of potential.”
The mySmartShop app is now available for download on iTunes, with an Android version set to launch within the next two weeks. This app is poised to become a key tool for both consumers seeking deals and retailers looking to maximize their reach and engagement.
