Info Retail joins with LG to bring digital signage to life in hundreds of stores across the country
Today’s retail shoppers are hungry for the latest information, the newest trends and the most ‘intense’ experience they can find. That’s why Info Retail joined forces with LG Electronics USA to roll out immersive digital signage.
Info Retail, an Atlanta-based strategy and design agency focusing on the control and simplification of buying experiences, and LG Electronics have upgraded customer experiences in more than 600 locations so far, and plan to increase that number in the coming months.
“LG digital signage displays have the image clarity and wide viewing angles that we were looking for,” said Jim Stoklosa, Director of Digital Signage and Development for Info Retail. “LG is one of the few manufacturers with the ability to handle aggressive roll outs of hundreds of units across national retail chains as well.”
The LG monitors are also designed for constant operation and mount easily, which is what Info Retail needed to fit the customer experience. “Throughout the deployment process, LG has provided amazing support, making this the kind of alliance that works for us and for our customers,” said Stoklosa.
The digital signage offers the ability to educate and entertain customers as they shop so that information is easily received but not intrusive. It can also be used to support the efforts of store associates and help them provide an outstanding shopping experience for consumers.
Info Retail’s customer immersion solution enhances the entire shopping experience. By using dynamic media like this, brands and stores can truly attract more customers “across the aisle” and also attract them to the promotion of the moment.
About Info Retail
Info Retail, an experienced integration firm, helps clients create engaging and effective customer experiences. Understanding the needs of manufacturers, retailers, and end customers, Info Retail enables meaningful innovation through three practice areas: Strategy, Design, and Solution Management. Clients such as The Home Depot and Tempur-Pedic turn to Info Retail to build lasting customer relationships that lead to sustainable growth. The seasoned and multidisciplinary team supports enterprises from strategy to design to production, service, and support – creating value by delivering relevant brand engagements at multiple touchpoints. Find out more at www.inforetail.com.
For Info Retail
Martin Humphrey, 678-325-8390
martin [at] write2market.com
Source: Info Retail