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NEC Australia to showcase the future of digital solutions at Integrate 2012

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NEC logoNEC Australia, one of Australia’s leading technology companies, is set to showcase a wide variety of innovative digital solutions at Integrate 2012, Australia’s largest audio visual, entertainment, information and communications technology (ICT) event. Integrate 2012 will take place at the Sydney Convention and Exhibition Centre, 21 – 23 August 2012.

A Decade of Innovation

For over 10 years, NEC Australia has delivered top of the range digital signage products and pioneered a diverse portfolio of screens, currently offering one of the widest selections in the industry. This has included being the first to launch innovative products and features such as:

  • MultiSync X461UN in 2009 – the first ultra-narrow digital signage product
  • DisplayPort daisy chaining
  • External sensors
  • ID assignment, factory calibration and calibration software
  • TileMatrix memory and setting per input functionality

One of the biggest innovations in the public display market was the switch from traditional CCFL backlights to LED backlights. NEC also led the way in this transition with its MultiSync X461S and X551S models, the first fully professional public displays with Edge-LED backlights.

NEC Live

NEC Australia continues to show leadership in the public display market and at Integrate 2012 will showcase a number of innovative products including NEC Live.

NEC Live is a suite of enterprise class digital signage software applications, enabling compelling content creation, scheduling and distribution of dynamic video, images and text. Designed to make engagement with audiences simple but highly effective, it has the power and flexibility to enable users to achieve communication objectives.

NEC Live features broadcast quality content, playback and state-of-the-art content creation tools, with social media available as separate channel feeds. NEC Live also provides customers with interactive and reactive capabilities, setting the standard for the future of public display solutions.

Andy Hurt, Executive General Manager of Channel, NEC Australia said: “NEC is thrilled to launch, showcase and demonstrate our latest key product portfolio and solutions at Integrate this year. We will have a number of new products on display and probably the widest range of display solutions in the market.”

NEC’s 81 square metre stand will feature a projection theatrette, a digital wall and arch, a demo table and light box, a reception area and a lounge meeting facility. The NEC stand will also feature demonstrations with Australian and visiting Japanese AV experts.

“We believe NEC will be a stand out exhibitor,” said Mr Hurt. “We want people to leave our stand thinking ‘wow, I didn’t know NEC did that!’ Our key targets are AV systems integration professionals in government, advertising, education, SMB and enterprise. We will also use Integrate 2012 as an opportunity to meet with our sales and channel teams.”

The Video Wall and Arch is a highly dynamic leading design for digital display which NEC believes will attract significant attention in its own right.

Visitors to the stand will be able to create content on demand through NEC’s Live 2.0 visual communications software, and NEC touch screens will enable self-service information for delegates, with all content featuring QR codes to drive calls to action and the dispersal of information. Delegates will also learn how to create animated movies and display footage and branding across the exhibit. Additionally, visitors to the NEC stand will have the opportunity to win VIP tickets to Cirque du Soleil’s Sydney show.

Over the three days of Integrate 2012, NEC Australia will also focus on education and seminars addressing key areas of visual communications such as digital signage, education and wireless technology, lighting, visual technology and unified communications, staging and production, and more.

Mary Giugni, Exhibition Manager of Integrate 2012, said: “Integrate prides itself on attracting some of the leading companies, who are at the forefront of the AV and ICT industry in Australia. As NEC Australia continues to lead the way in the digital signage industry, having introduced a number of product and feature ‘firsts’, NEC will add significant value for all visitors attending this year’s event.”

Key NEC Australian Customers

Over the last 12 months NEC Australia has provided a range of digital signage display systems to a number of major organizations in Australia including the NSW Rural Fire Service (NSWRFS), Village Cinema and the Novotel Forest Resort.

NSW Rural Fire Service

As part of a major upgrade to its headquarters, the NSWRFS called for the installation of a digital video wall as a communication and operational information display tool. The wall was to be integral to the new building design and used as the central information point for all workers in the event of an emergency.

To facilitate this, NEC Australia installed a number of products including 46-inch NEC Ultra Narrow LCD display designed for video wall configurations, a customized digital signage software system, a video matrix solution and control system and 14 computer systems and four main computers.

Novotel Forest Resort

To meet the growing demands of environmentally conscious tourists, Accor began construction of a $200 million resort community in provincial Victoria called the Novotel Forest Resort. To accommodate this niche group, Novotel installed a range of NEC High Definition LCDs, fully managed by NEC PanelDirector software and media player to provide a state-of-the-art facility compliant with sustainable building and environmental practices.
For more information about NEC’s innovative range and the future of digital signage visit NEC’s stand #D16 at Integrate 2012 Exhibition.

About NEC Australia

NEC Australia is one of Australia’s leading technology companies. It delivers a complete portfolio of ICT solutions and services to a wide range of enterprise and government customers across multiple industries.

The Communications Solutions division provides a full range of communications solutions and associated support services in multi-vendor environments, including systems integration, specialist communications solutions, data networking, unified communications and collaboration, broadband access network, biometrics, digital signage and display solutions.
The ICT Solutions division offers a full range of ICT services including consultancy, business process and project services, applications and solutions development, and infra-structure and applications managed services. For more information, visit NEC Australia at

About NEC Corporation

NEC Corporation is a leader in the integration of IT and network technologies that benefit businesses and people around the world. By providing a combination of products and solutions that cross-utilise the company’s experience and global resources, NEC’s advanced technologies meet the complex and ever-changing needs of its customers. NEC brings more than 100 years of expertise in technological innovation to empower people, businesses and society. For more information, visit NEC at

NEC is a registered trademark of NEC Corporation. All rights reserved. Other product or service marks mentioned herein are the trademarks of their respective owners. © 2012 NEC Corporation.

About Integrate

Integrate 2012, in association with InfoComm International, is Australia’s largest audio visual, entertainment, information & communications technology event, held August 21 – 23, at the Sydney Convention & Exhibition Centre. The event is expected to attract visitors from the audio-visual industry as well as corporate, education, property & interior design, retail & venue and places of worship professionals. For more information, visit the event website at

About Diversified Exhibitions Australia

Diversified Exhibitions is one of Australia’s largest exhibition organizing companies with a portfolio of 30 trade and consumer exhibitions, operating in key industry sectors such as Food, Security, Building, Oil & Gas, Fitness and Retail.  Diversified runs exhibitions at premier venues throughout Australia. Its head-office is in Melbourne. Further information:

Source: NEC Australia

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