Drain Center wanted to achieve the following:
Creation of in-store Advertising with a single TV per branch
Maximisation of Advertising Space
Full control over branch by branch advertising without relying on branch managers to adhere to POS campaigns
Common advertising across all branches
Minimisation of traditional POS
Saving on print wastage
Reducing the cost of advertising to third party suppliers
In particular they wanted one company able to provide overall consultancy both creatively, technically & logistically. It was a key requirement for Drain Center to have a single agency responsible for their content design and cross channel marketing requirements. ONELAN and Onemedia were chosen as they satisfied this criterion, for the reliability and flexibility of their solution and fact that the project cost was one-off versus ongoing annual licence fees. Sys-Teams Ltd were the integrator responsible for the installation and commissioning of the hardware.
The project was successfully trialled with a pilot preceding an 88 store rollout. A ONELAN Millenium Net-top-box (NTB) is installed in Drain Center’s headquarters and ONELAN 650S mini NTBs are being installed in each of the 88 stores.
A combination of third party advertising and Drain Center promotions is being shown on the digital signage in each store. Before the digital signage was installed, third party advertisements were printed at considerably more cost to Drain Center than the digital equivalent. Eventually Drain Center’s aim is to cover the cost of the digital signage with revenue from the supplier advertising.
The ONELAN media players continue to be monitored by OneMedia Monitoring. Drain Center are very satisfied and now select Onemedia as their go-to agency for all their creative requirements including developing their new brand guidelines and assisting with the instore refurbishment. Briefs are supplied as single campaigns integrating both print & digital formats.
About Onemedia Services
For companies and organisations using digital signage, OneMedia offers the full range of services commonly required for the successful operation of your digital signage system.
Visit www.onemediaservices.com for more information
ONELAN develops network appliances for standalone and end-to-end Digital Signage network solutions. The Net-Top-Box is a mul¬timedia, multi-zoned solution capable of Touch Interactivity. With a browser based user inter¬face, the system is fully multi-lingual and capable of dis¬playing both stored media and live media e.g RSS feeds, web pages and broadcast TV or locally streamed video. Further mem¬bers of the product family cater for Enterprise network management and integration with external data sources.
ONELAN Ltd is based in Henley-on-Thames, Oxfordshire.
Visit www.onelandigitalsignage.com for further details.
Press contact details:
email: marion.bourne [at] onelan.com
phone: +44 (0) 1491 411400