Thursday, June 20, 2024

Video screens hit paper magazines

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The first video advert inside a print title has been published inside the American magazine Entertainment Weekly.

The small screen, built into a cardboard insert, contains an advert for Pepsi Max and trailers for US TV network, CBS.
There are also in-built speakers, so the viewer can hear the advert too.
“This is an extraordinary way to refresh how we interact with consumers,” said Pepsi-Cola’s chief marketing officer, Frank Cooper.
Chip technology is used to store the video – described as similar to that used in singing greeting cards – which is activated when the page is turned.
The slim-line screens – around the size of a mobile phone display – also have rechargeable batteries.
Each chip can hold up to 40 minutes of video.

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