New arrangement gets Zoom clients exposure to high stakes audiences in eleven properties
Zoom Media Group Inc. (Zoom) – the largest targeted lifestyle media in Canada – is pleased to announce its new partnership with BC-based Gateway Casinos & Entertainment Limited, effective immediately. The partnership will greatly expand Zoom Media’s presence in the region and offer high quality environments for its media placements to a discerning and highly engaged audience. Gateway’s casinos and community gaming centres are located in the Greater Vancouver region, the Okanagan Valley in BC and in Edmonton, AB. Zoom Media have installed 230 static Classic boards providing maximum coverage in 11 Gateway properties.
“We are pleased to welcome 11 Gateway properties to our ever expanding network,” says Éric Fortin, vice-president, operations and development, Zoom Media Canada. “This new addition of exciting gaming venues represents a significant opportunity for us to expand our Western Canada media offerings to our clients.”
“We are very excited about this new win-win partnership with Zoom Media,” adds Randy Sears, vice-president of marketing, Gateway Casinos & Entertainment Limited. “We pride ourselves on providing the best customer service possible and we do a great job at it. Our casinos are vital hubs of activity and offer Zoom’s clients access to a vibrant and receptive audience for their campaigns,” he notes.
About Gateway Casinos
The Gateway portfolio of properties includes Grand Villa Casino Hotel & Conference Centre in Burnaby, Starlight Casino in New Westminster, Cascades Casino Hotel & Convention Centre in Langley, Lake City Casinos in Vernon, Kamloops, Kelowna and Penticton, and Baccarat and Palace Casinos in Edmonton. The portfolio also includes two Community Gaming Centres located in Mission and Squamish, as well as one bingo hall located in Surrey. (http://www.gatewaycasinos.com
About Zoom Media
Zoom Media Inc. is the largest targeted lifestyle media in Canada, comprising more than 30,000 billboards in over 4,000 establishments across 30 markets, including Quebec City, Montreal, Toronto, Calgary, Edmonton and Vancouver. Zoom Media reaches specific target audiences through eight complementary networks that include resto-bars, college and university campuses, and fitness centres. Research, event marketing, creative production and media integration services are also provided. Zoom Media provides third-party media measurement through Nielsen media performance audits of all Zoom clients. Zoom Media is a member of COMB and provides audited circulation of its advertising panels which report 99.4 per cent accuracy in our performance, the highest percentage of all OOH companies that are audited by COMB. Zoom Media is also a founding member of OMAC and a board member of CODA. Overall, Zoom Media Group Inc. owns and operates over 80,000 billboards across North America and Europe, of which more than 26,000 are digital. (http://www.zoommedia.com)
Source: Zoom Media
