Poland – TK-3, a system integrator with a strong background in the television industry, has introduced its digital signage offering, SpotScreen, at one of the largest shopping malls in Poland, near Lake Malta. This innovative installation features 6 double-sided, 63-inch video screens, marking the first of its kind in Poland.
SpotScreen Totems Enhance Shopping Experience
In the main galleries of the Malta shopping mall, visitors can view the impressive SpotScreen totems. Each totem is equipped with a PC running the Navori Player software application, and all players are controlled by a Navori Server located at the TK-3 office. With 170 shops in the mall, each retailer can display their own advertisements on the SpotScreen monitors. Additionally, mall administrators can utilize up to 20% of the daily schedule time to advertise special events.
Selection of Navori Digital Signage Solution
TK-3 selected the Navori Digital Signage solution after evaluating two competing products, the Sony Ziris system and the CAYIN hardware player and server. TK-3’s President, Tomasz Kolaczyk, highlighted three main reasons for choosing Navori:
- Cost to Benefit Ratio: Navori provided the best value for the investment.
- Ease of Installation and Use: The Navori software is straightforward to install and operate, minimizing the time required for setup and training.
- Personal Communication with Navori Personnel: Direct interactions with Navori staff ensured a smooth implementation and ongoing support.
About TK-3 and SpotScreen
TK-3, located in Poznan, Poland, is staffed by highly skilled engineers with extensive experience in the television industry. Their SpotScreen digital signage system represents a significant advancement in digital advertising technology within Poland.
TK-3’s deployment of the SpotScreen system in Malta Shopping Mall demonstrates the potential for digital signage to revolutionize the shopping experience by providing dynamic, engaging content that enhances both advertising effectiveness and customer engagement.
About Navori
Web: https://navori.com/
