never.no today announced Prompter, the newest addition to its Social TV product family. Prompter is the world’s first app designed to give presenters, anchors, hosts, or anyone else who works on camera, the ability to use social media and interactive content on the job.
“Presenters are the heart of live TV, and it’s certainly not an easy job, nor one that easily lends itself to multitasking,” said never.no Director of Marketing, James A. Neufeld. “Prompter was created to give these professionals an incredibly simple way to reach their audience that was previously either challenging or not possible at all.”
Prompter gives on-air talent a way to view real-time social media comments from their viewers and fans, and incorporate that input into their programs. Incoming comments are pushed directly into Prompter on a presenter’s iPad, and because Prompter is powered by the never.no Interactivity Suite, feeds and comments are filtered (automatically or manually) so that only the best content makes it to the presenter. Presenters can also use Prompter to view real-time polls with input from their viewers.
Prompter’s gesture-based navigation and simplistic interface make it easy to use, eliminating the possibility of confusion or added complexity for the on-air presenters.
“If presenters are the heart of live TV, social media is the pulse, and it is incredibly important for broadcasters to be in touch with their audience,” Neufeld continued. “Prompter helps facilities meet that critical need by putting the viewers directly in touch with local hosts and national presenters alike.”
Prompter is an additional option to never.no‘s Interactivity Suite, a platform that supports true participation TV by enabling viewers to influence a broadcast in real time, and allowing them to interact with one another and the rest of the world. With IS, a broadcaster can effortlessly aggregate user-generated content from social media sites such as Twitter and Facebook into programming, and even build synchronized companion apps that enable viewers to interact with their televisions using an iPad (or tablet), PC, or smartphone.
never.no will debut Prompter at the 2012 NAB Show booth SL4730.
More information and videos are available at www.never.no/prompter.
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never.no‘s award-winning interactive “TV. Mobile. Social. 1Framework.” technology connects fragmented media platforms across broadcast TV systems, mobile, and social media platforms — enabling real-time viewer participation, Social TV, and synchronized companion apps. In operation since 1999, never.no has a global customer base including top brands such as Al Jazeera, BBC, CBC, Danmarks Radio, MBC, Music Choice, TV Norge, TV 2 Norge, TV 2 Danmark, Viasat and VoA. More information about never.no products is available at www.never.no.
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Email: lars [at] never.no