New Scala Executive Driving Business Growth in the Financial Sector
Scala Inc. today announced Daniel Rubenstein has joined the company as Senior Director, Financial Sales. Mr. Rubenstein will be responsible for driving business growth in the financial sector and will report directly to Scala Senior Vice President, Americas Oscar Elizaga.
Mr. Rubenstein has extensive experience in the financial sector through his 12-year career at Bloomberg Media where he was responsible for digital out-of-home sales and new media business development. His credentials include a successful track record in the development, marketing, distribution and monetization of content via advertising-supported and subscriber-based models; including digital out-of-home networks, web, mobile, radio and television outlets.
“Financial services is a fast-growing digital signage opportunity as companies look for ways to engage more effectively with customers, and promote new products and services,” said Mr. Elizaga. “Daniel Rubenstein brings stellar knowledge of the financial sector that strengthens Scala’s position in providing digital signage solutions in retail banking and other financial services.”
Driving more than 500,000 screens worldwide, Scala Inc. is a leading global provider of digital signage and advertising management solutions. Scala is the world’s first connected signage company, offering the leading platforms for content creation, management and distribution in digital signage networks and the first unified platform for advertising management of both traditional and digital signage networks. Scala is headquartered near Philadelphia, Pa., and has subsidiaries in Canada, The Netherlands, France, Norway, Germany, Japan and India, as well as more than 500 partners in more than 90 countries. For more information, visit: http://www.scala.com/ or their blog. Connect with Scala via Twitter, Facebook and LinkedIn.