Stena Line, a premier ferry operator and an esteemed member of ABTA, consistently strives to elevate the travel experience across its extensive network. Covering key regions like Scandinavia, the North Sea, and the Irish Sea, Stena Line operates 18 crucial ferry routes and commands a fleet of 35 advanced vessels. These include high-speed crafts, RoPax ferries, and dedicated cargo ships, underscoring its commitment to efficiency and passenger satisfaction.
Recent Developments In a move to further enhance customer service, Stena Line has embarked on a significant technology upgrade following a £26 million refurbishment of their Superfast VII and Superfast VIII ferries. The focus of this upgrade was the implementation of state-of-the-art digital menu boards, a project spearheaded by Inurface Media.
Technical Solution The installation involved the deployment of Advantech’s ARK-DS303 media players, which are renowned for their robust performance and versatility. These devices were integrated with IUF Media Manager, a leading digital signage software, enabling seamless content management and updates. This flexibility allows updates to be managed remotely by the IT department or directly by the onboard customer service teams, ensuring that passengers always have access to the latest dining options and information.
Project Impact and Benefits The introduction of these advanced digital menu boards has revolutionized the dining experience aboard the Superfast ferries. Not only do these screens provide dynamic and engaging content, but they also align with Stena Line’s new “taste” food concept, offering passengers a refreshed and more appealing menu presentation. The key benefits of this implementation include:
- Enhanced Customer Experience: The digital menu boards enrich the onboard ambiance by providing clear, visually appealing displays of food and beverage options.
- Operational Flexibility: The ability for quick and easy updates to menu offerings enhances operational efficiency and customer satisfaction.
- Reliability: The Advantech ARK-DS303 media players offer dependable performance, ensuring that the digital signage is always operational and effective.
- Customization: The solution is tailored specifically to meet the unique needs of Stena Line, demonstrating a commitment to personalized service delivery.
Conclusion This technological enhancement is part of Stena Line’s broader strategy to offer a superior service experience and maintain its position as a leader in the ferry operation industry. By integrating advanced digital solutions like the Advantech media players and IUF Media Manager software, Stena Line not only improves the quality of its service but also reinforces its reputation as an innovator in maritime travel. This project underscores the company’s dedication to investing in technology that benefits its passengers, making every journey a memorable one
