Wendy’s, the renowned international fast-food chain known for its commitment to quality, has embarked on a technological transformation in Russia, enhancing customer experience through innovative digital signage solutions. As part of its expansion strategy, Wendy’s has partnered with Dismart, a leading Russian system integrator, to implement advanced digital menu boards across its new restaurants in the country.
Expanding Wendy’s Presence in Russia
With over 6,600 locations worldwide, Wendy’s has made significant strides in the Russian market, particularly with the opening of its flagship restaurant in Moscow’s historic Arbat District on June 23, 2011. The restaurant chain, managed by Wenrus Restaurant Group, plans to develop 180 restaurants in Russia over the next decade, emphasizing its core value, “Quality is our Recipe,” in every aspect of operation, from food preparation to in-store design and technological enhancements.
Innovative Digital Solutions for Enhanced Customer Interaction
To manage content on digital menu screens effectively, Wendy’s required a system that could seamlessly display information at the right place and time, all controlled from a central location. This need led to the collaboration with Dismart in 2010, which specializes in delivering state-of-the-art digital signage solutions.
The Technology Behind Wendy’s Digital Transformation
Each Wendy’s restaurant is equipped with five to six LG4225CCBA 42” displays and three AOpen Digital Engine DE7000 media players, along with Dismart’s proprietary software and content management system. This setup enables Wendy’s to offer region-specific menus, daily specials, and promotional content, enhancing the overall customer experience. The choice of hardware was critical, focusing on reliability and durability for continuous operation, as articulated by Denis Savelyev, Director at Dismart.
The AOpen Digital Engine DE7000: A Cornerstone of Wendy’s Digital Strategy
The DE7000 is celebrated for its reliability, powerful performance, and compact size, making it ideal for continuous operation in demanding environments such as the kitchens of Wendy’s restaurants. Its industrial design allows it to operate efficiently even in greasy settings, ensuring longevity and performance.
Future Plans and Continued Partnership
Dismart has successfully completed installations in the initial six Wendy’s locations in Russia, with plans to expand to 16 more by the end of 2012 and a total of 180 by 2020. This ongoing project underscores the successful partnership between Wendy’s and Dismart, setting a standard for digital restaurant management in the fast-food industry.
About Dismart
Founded in 2004, Dismart specializes in digital signage solutions, providing comprehensive services from software installation to technical support and content management. Their collaboration with various hardware and software manufacturers ensures that they deliver the best possible solutions tailored to their clients’ needs. For more information, visit www.dismart.ru.
About AOpen
AOpen, Inc. has more than 15 years of IT hardware manufacturing experience along with keen insights into IT industry trends that help drive the continuous development of high-end IT solutions.
As the leading manufacturer of reliable, powerful and green hardware solutions world-wide, combined with the unique small form factor of the specially designed media player called AOpen Digital Engine, AOpen is able to provide an outstanding platform for 24/7 operability in applied computing. The range of players, from low-end to high-end with fan or fanless, are designed for excellence: from basic bare systems to state-of-the-art multimedia solutions built to fit customers’ needs. The WarmTouch series complements the AOpen product line with small and extremely sleek displays with or without touch. With in-depth market knowledge AOpen can offer advice for complete digital signage platform solutions. AOpen cooperates with its global value added channel network to go to market. www.AOpen.com
