Claiming an industry first in Canada, Rogers Communications has rolled out a barker channel, Sportsnews, for free to its digital customers.
Sportsnews will use the channel to promote its sports services and content, and it is also being positioned as a destination for sports fans seeking timely information about their favourite professional leagues.
Sportsnews provides updated scores, fantasy information and statistics that are drawn from various data feeds. The channel also features up-to-date Twitter feeds from various Sportsnews personalities.
“Sportsnews is the first cable service of its kind in Canada. It’s where customers can learn about our sports programming, as well as what’s happening in the world of sports – 24/7 and right at their fingertips,” said Anthony Antonelli, senior director of sports and on-demand services at Rogers Communications. “Whether you’re at a sports bar with friends, the gym or at home in front of your big-screen TV, Sportsnews will keep you up-to-date with the day’s key match-ups, headlines, scores, stats and breaking news through a real-time Twitter feed.”
Rogers is able to offer more of its own sports content through its purchase of the controlling stake in Maple Leaf Sports and Entertainment late last year.
The channel is available to all Rogers digital cable customers in Ontario and Atlantic Canada on channel 999 (in both SD and HD).
About Rogers Communications Inc.
Rogers Communications is a diversified Canadian communications and media company. We are Canada’s largest provider of wireless voice and data communications services and one of Canada’s leading providers of cable television, high-speed Internet and telephony services. Through Rogers Media we are engaged in radio and television broadcasting, televised shopping, magazines and trade publications, and sports entertainment.
About Capital Networks Limited
Capital Networks Limited is a privately held company based in Markham, Ontario, Canada. Established in 1991, Capital Networks is a respected leader in the supply and support of advanced multimedia systems to communications companies engaged in cable television operation, broadcasting, direct-to-home and place-based media. Capital Networks has sold Audience™ software through authorized resellers into a variety of market segments including Digital Signage, Cable TV, Education, Corporate and Municipal applications in more than 40 countries. Clients include: OLGC – Ontario, York Region Police – Ontario, United States Air Force, United States Marine Corps, N.A.I.T. – Alberta, Pan Pacific Hotels – Singapore, Cablevision – New York, Rogers Cable TV – Toronto, Cox Communications, and many others.
Source: Capital Networks