May 30, 2023

Digital Signage, DOOH News and Information

ZetaDisplay delivers ICA in-store TV to ICA Nära stores

3 min read

ZetaDisplay continues to achieve success with sales of its media platform for Digital Signage. The latest step forward is that ICA has expanded its investment in in-store TV by installing Digital Signage in selected ICA Nära stores.

ICA in-store TV is a channel whereby ICA stores & ICA can quickly reach out with both local and central in-store communication to their customers.

ZetaDisplay currently has a framework agreement in respect of the supply of Digital Signage to ICA. The framework agreement covers the technical platform, software, operation and other services to ICA stores throughout Sweden. The ICA Group has about 1,400 trader-owned stores in Sweden. Since 2008, ZetaDisplay has installed and commissioned its equipment in over 120 ICA stores with ICA in-store TV and another 100 stores with Digital Signage solutions in various zones.

− We are delighted at the opportunity to expand our installation of ICA in−store TV in the Nära stores. We see the order as confirmation that ICA is pleased with our value proposition, and especially with the potential impact of our Digital Signage concept, explains Leif Liljebrunn, CEO ZetaDisplay AB (publ).

ZetaDisplay is in an expansive phase and has positioned itself in the market by being able to show markedly increased sales and improving communication for its clients by means of the company’s media platform for Digital Signage.

ZetaDisplay is a leading supplier of Digital Signage to major chains in the retailing and service sectors of the Nordic market. ZetaDisplay has about 40 employees and subsidiaries in Denmark, Norway and Finland.

If you have questions, please contact:

ZetaDisplay AB (publ)
CEO Leif Liljebrunn
Telephone: +46 70 845 80 52
E-mail: leif.liljebrunn [at]

About ZetaDisplay

ZetaDisplay is a leading supplier of Digital Signage to major chains in the retailing and service sectors of the Nordic market. The company has close links with research in this area and had demonstrated markedly increased retail sales with more satisfied customers. The company had a turnover of MSEK 50 in 2010 and is presently in an expansive phase.

ZetaDisplay offers complete media platforms for Digital Signage which include software, services and digital systems. The company’s media platforms enable clients to easily produce offers and ensure that a great deal of communication is presented on the right displays at the right time. Each media platform is operated and monitored centrally by the company. The distribution of media and playlists to the displays in stores and service centres is based on the Internet. Control and supervision of the communication is managed by both the company and its clients by means of a web-based interface that is accessed in the cloud via the Internet. The company undertakes media production and provides template tools which allow clients to create the content themselves. The complete solutions also include analyses, advice and project management, along with handling the installation of digital displays and communication equipment at each client site.

Media platforms supplied by the company are used in several sectors, including construction, electronics, sport, clothing and convenience stores, along with banks, restaurants and other service areas. Examples of clients include ICA, Euromaster, Alko, Volkswagen, Shell, KotiPizza, Carlsberg, Team Sportia, SJ, Panasonic and Bilia.

ZetaDisplay has just under 40 employees. The head office is in Malmö and there are subsidiaries located in Denmark, Norway and Finland. From April 4 2011 onwards the company’s shares will be traded on NASDAQ OMX First North Premier using the shortname ZETA.

The Certified Adviser and liquidity guarantor is Erik Penser Bankaktiebolag.

More information can be found at

Source: ZetaDisplay