We all know that digital signages have been around for quite some time now and most of us think it’s just another hi-tech approach to advertise a product or a service. But the growing use of social media presents an idea that it can raise the value of digital signages. Digital signages are mediums of communication that can be easily found in venues that have communities in place like churches, schools, and fitness centers. Digital signage providers enable brands and businesses to advertise on digital displays located in these venues. The great thing about this is that a particular message or promotion can be queued in order to capture a target crowd. Local businesses such as restaurants and cafes can benefit from social media and digital signage integration
So where does social media come in and enhance digital signages? Businesses should see the value of having a personalized digital signage kiosk in venues where communities are already present. But first, you should have all your social media accounts like Facebook pages and Twitter feeds in place already. Go rent your own digital kiosk and ask the digital signage provider to put your Twitter feed on the screen! Great idea, isn’t it?
With this in mind, the social media and digital signage integration also signals the collaboration among businesses as well. The integration will work better if you know where to put your digital kiosk. Find a venue with the relevant target niche in order to create awareness about your business.