never.no‘s Scott Davies to Take Part in Panel Discussion on Companion Screen Impact at Future TV Advertising Forum
never.no today announced that Scott Davies, the company’s vice president of EMEA, will participate in the panel discussion “The Impact of Companion Screens and Multiscreen TV” at the Future TV Advertising Forum in London on Nov. 30, 2011, at 14:40.
The panel will address issues such as synchronized multiscreen companion apps, their reach and effectiveness; understanding consumers across the first and second screen and how to create compelling multiscreen experiences; broadcaster versus third-party control over synchronized companion ads; and what other new ad inventory can be exploited in the multiscreen era.
“As the first company in the industry to deliver a live broadcast synchronized companion app, never.no has unique insight into this trend,” said Lars Lauritzsen, never.no CEO. “Davies will bring that unique perspective to this panel discussion.”
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never.no‘s award-winning interactive “TV. Mobile. Social. 1Framework.” technology connects fragmented media platforms across broadcast TV systems, mobile, and social media platforms — enabling real-time viewer participation, social TV, and synchronized companion apps. In operation since 1999, never.no has a global customer base including top brands such as BBC, CTVglobeMedia, Danmarks Radio, Etisalat, Music Choice, TV Norge, TV 2 Norge, TV 2 Danmark, and Viasat. More information about never.no products is available at www.never.no.
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