Lyon, France – JCDecaux SA, the world’s leading outdoor advertising company, has announced the renewal of its contract to operate indoor and outdoor advertising spaces at Lyon Saint-Exupéry and Lyon Bron airports. This 10-year contract, awarded following a consultation process, underscores JCDecaux Airport’s position as the global leader in airport advertising.
Lyon Saint-Exupéry and Lyon Bron Airports
Lyon Saint-Exupéry Airport, the second busiest regional airport in France, serves over 8 million passengers annually, offering direct flights to 120 destinations through 50 airlines. Lyon Bron Airport, known for its business travel services, is the third largest business airport in France.
Innovative Advertising Solutions
The renewed contract enables JCDecaux Airport to expand its range of advertising services at both airports. This includes the installation of high value-added ambient media solutions and a cutting-edge network of 70-inch HD digital screens. These enhancements aim to transform Lyon airports into premier showcases for experiential and service-based advertising.
Executive Insights
Isabelle Schlumberger, CEO of JCDecaux Airport France, expressed enthusiasm about the renewed partnership: “We are delighted that Lyon airports have chosen JCDecaux Airport once again, and we look forward to working with these two airports and their teams on their development projects. Under these contracts, JCDecaux Airport will provide an innovative range of services and solutions, including state-of-the-art digital solutions, backed up by the know-how, creativity, and sales expertise of a market leader entirely dedicated to airport advertising.”
JCDecaux Group Overview
JCDecaux Group continues to lead the global outdoor advertising market with impressive figures:
- 2010 revenues: €2,350 million; 1st half 2011 revenues: €1,170 million.
- Listed on the Eurolist of Euronext Paris, part of the Euronext 100 and Dow Jones Sustainability indexes.
- No. 1 worldwide in street furniture (427,200 advertising panels).
- No. 1 worldwide in transport advertising with 184 airports and 287 transport contracts across metros, buses, trains, and tramways (369,900 advertising panels).
- No. 1 in Europe for billboards (226,700 advertising panels).
- No. 1 in outdoor advertising in the Asia-Pacific region (239,600 advertising panels).
- No. 1 worldwide for self-service bicycle hire.
- Operates 1,023,900 advertising panels in 56 countries.
- Present in 3,600 cities with more than 10,000 inhabitants.
- Employs 9,940 people.
For more information, visit JCDecaux.
