Outdoor Plus, one of the UK’s leading outdoor media companies, has been selected by Transport for London (TfL) to develop two high-profile digital screens at London’s Euston Underpass. This partnership is part of Outdoor Plus’ ongoing investment in the digital advertising sector and aligns with their strategy to expand their portfolio in key Central London locations.
The new screens, measuring 12.2m by 3.4m, are scheduled to go live this October 2011. This development will mark the completion of a trio of prominent digital sites for Outdoor Plus, which includes “The Eye” in Holborn and the CPW site on Western Avenue. The Euston Underpass panels will target east- and west-bound traffic, reaching over 100,000 commuters daily on one of Europe’s busiest roadways.
The digital screens will employ cutting-edge LED technology, offering ultra-sharp imaging and advanced campaign management features. Advertisers will benefit from real-time flexibility in scheduling and reporting, as well as the ability to incorporate interactive and social media elements into their campaigns.
Outdoor Plus Sales Director, Grant Branfoot, expressed enthusiasm for the project, stating, “The Euston Underpass panels are an exciting addition to our growing digital portfolio. By pairing these exclusive locations with the most progressive technology, we can deliver impactful, targeted outdoor messaging within multichannel campaigns.”
This development reflects Outdoor Plus’ commitment to premium advertising locations, ensuring maximum visibility for brands in Central London. Further expansions are planned before the end of the year, solidifying the company’s leadership in the digital outdoor media space.
