MadaTek, the Israel National Museum of Science Technology and Space in Haifa, displays a large variety of exhibitions and interactive activities that demonstrate scientific and technological principles in an experiential, fun, and user-friendly way. Robot World was the premiere attraction at MadaTek, during the second half of 2010 and included a virtual playground by EyeClick. When you first enter Robot World, visitors encounter the Robot Zoo which displays huge colorful mechanical models of animals that cleverly represent key physiological features in a robotic form. Additionally, there are humanoid robots: Robo-thespian of England, Nao from France, and the charming robotic dog Sony Aibo. There are also industrial and domestic robots.
The EyePlay interactive playground was a favorite activity, especially for the younger visitors. EyePlay is a highly advanced video game platform with motion-activated games that kids can play with their entire body. Multiple players can run, jump twist and dance using their hands and feet to activate sounds and colorful graphics projected on the floor or wall. One of the favorite effects was comprised of digital robotic bugs that scurried across the display. When users interacted with the bugs, a squash animation occurred which was reminiscent of a real bug encounter. The second display projected a pond with swimming robotic fish and a yellow submarine. When a visitor moved within the pool, the water splashed and created gentle waves while fish scattered out of the way.
The EyeClick exhibit has been a great success with visitors of all ages, with people enjoying it for long periods of time. The content is changed regularly to reflect the museum’s changing exhibit themes.
EyeClick Ltd. (www.eyeclick.com) specializes in creating inventive products that transform designated spaces into magical experiences. The company’s EyePlay™, EyeStep™, EyeWall™, EyeTouch™, and EyeBoard™ products open up a world of possibilities to engage audiences in out-of-home locations. EyeClick has helped leading brands, from Samsung and Volvo to NASA and GE, transform their floors, walls and window areas into spectacular interactive displays that leave a long-lasting impression on visitors. EyeClick gives designers, hospitals, event planners, retailers, media companies and other organizations the ability to showcase rich interactive digital content in public spaces, including family entertainment centers, medical centers, museums, malls, airports and chain stores.
MadaTek, the Israel National Museum of Science Technology and Space in Haifa, displays a large variety of exhibitions and interactive activities that demonstrate scientific and technological principles in an experiential, fun, and user-friendly way. Exhibitions focus on the link between scientific and technological principles to everyday life. Madatek is located in the historic Technion building in Haifa. The building combines stunning architecture with the history and tradition of technological and scientific studies. The museum was founded in 1984 and hundreds of thousands of guests visit every year for private tours to school field trips.