Exclusive ‘Backstage Pass’ gives unique view into top artists
SeeSaw Networks, a leading digital place-based media company, today announced that it has inked a content agreement with Om Records, a San Francisco based music and Lifestyle Company. As a result of this agreement, Seesaw will air exclusive content such as artist interviews and backstage footage through its extensive place-based media network.
Om Records boasts a catalog of over 475 releases and thousands of controlled masters. With four distinct record labels under its wing, Om has a diverse catalog spanning across many genres. Artists on Om Records include Grammy award-winning Dirty Vegas, Grammy nominee Groove Armada, Underworld, Bassnectar, Mark Farina, Samantha James and Miguel Migs. The Om Hip Hop label features a unique roster of artists including People Under the Stairs, Zion I & The Grouch and J Boogie. The “Child’s Play” and “Smoke N’ Mirrors” imprints focus on the emerging electronic artists in the genres of electro, techno & house.
As a part of this agreement, SeeSaw Networks and Om Records will produce a short-form video series entitled “Backstage Pass” featuring interviews, behind the scenes, footage and music video clips from its featured artists, capturing the quirkiness of bands at their soundchecks. SeeSaw will exclusively distribute the show through its vast place-based media network.
“Rich and compelling content is the key ingredient for high audience engagement in any media”, said Monte Zweben, founder and Chairman of SeeSaw Networks. “The artists at Om Records have a very loyal fan base of music lovers that are passionate about their groove and are on the cutting edge of hip trends. I am very excited to partner with Om Records to bring such high value branded content to our network”.
“The breadth and depth of SeeSaw’s network is impressive. We are thrilled about our agreement with them”, said Chris Smith, CEO Om Entertainment Group. “This relationship will not only allow us to create some very exciting backstage content for SeeSaw, but it will also provide increased exposure to our artists and to our record label”.
About SeeSaw Networks
SeeSaw offers the most comprehensive digital place-based media solution in the marketplace. Through its national network, SeeSaw delivers advertising in places where people go in their daily lives – such as gas stations, kids’ gyms, coffee shops, grocery stores and health clubs. SeeSaw reaches more people in more places than any other digital placed-based video network, combining over 70 digital signage networks across over 40 different types of locations in over 50,000 venues nationally. SeeSaw’s network delivers over 200 million weekly gross impressions, more than a primetime TV spot. The Reach metric for SeeSaw’s network is over 11.7% and for Mom & Family life pattern over 8.7%. SeeSaw’s demand side platform, SeeSawAds.com, optimizes plans across geographies, venues, and demographics within budget constraints. SeeSaw’s media specialists use SeeSawAds.com to customize campaigns with unprecedented precision and cost effectiveness. SeeSaw offers a variety of creative vehicles to advertisers, including ad spots, sponsorships of custom programming and content, brand integration, and experiential media, including sampling and activity integration. SeeSaw integrates research from Edison Research to close the loop and assess overall campaign effectiveness. With SeeSaw, advertisers can engage hard-to-reach people by intercepting them in their daily life patterns where they work play and socialize. SeeSaw is one of The Wall Street Journal’s Top 50 venture-backed companies for 2011. For more information, visit www.seesawnetworks.com.
About Om Records
Om is a San Francisco based music and lifestyle company. We are artists and producers of music, design, fashion and events for a global community of forward thinking people. From our humble beginnings in 1995, Om has grown to become a highly recognized and respected brand in the global music scene. Om’s label division has dozens of exclusive artists boasts a catalog of over 475 releases and thousands of controlled masters. With four distinct record labels under its wing, Om has a diverse catalog spanning across many genres. Artists on Om Records include Grammy award-winning Dirty Vegas, Grammy nominee Groove Armada, Underworld, Bassnectar, Mark Farina, Samantha James and Miguel Migs. The Om Hip Hop label features a unique roster of artists including People Under the Stairs, Zion I & The Grouch and J Boogie. The Child’s Play and Smoke N’ Mirrors imprints focus on emerging electronic artists in the genres of electro, techno & house. Om’s Creative Services music supervision and sync division has placed hundreds of tracks in films, TV shows, commercials and websites. A few of the exciting projects we’ve worked include: Sex and the City (Film), Budweiser Commercial (TV AD), The Devil Wears Prada (Film), CSI/CSI Miami (TV), Grey’s Anatomy (TV) and hundreds of others. Om can be reached at www.omrecords.com, omentertainmentgroup.com and omcreative.com .
For See Saw
lgibson [at] kickstartconsulting.com
Source: SeeSaw Networks