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MMD launches eco-friendly 55” LED Public Signage Display

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Philips BDL5530EL LED Public Signage Display featuredMMD, the exclusive marketer and reseller for Philips-branded LCD monitors and public signage displays worldwide today announced the launch of their new 55” public signage display, the BDL5530EL. With greatly reduced power consumption compared with standard CCFL based LCD displays, this new model is the first of several Philips branded signage displays to be launched this year incorporating LED backlight technology.

With the global rethink on environmentally friendly electronics products alongside the demand for greater energy efficiency, LED displays offer many advantages over their traditional CCFL counterparts. With greatly reduced power consumption being the major benefit, LED displays are also lighter, thus making transportation costs lower, and also contain no mercury, making them less hazardous to the environment when recycling at the end of their life cycle.

“We are already renowned for offering a range of professional displays that consume the lowest amount of energy in standard brightness mode,” said Wilfred de Man, MMD’s Sales and Marketing Director for EMEA, “but the primary focus of our product launches over the coming months will be on LED to maintain our commitment to a greener future.”

The new display comes with a host of connectivity options so that users can connect their media players and enjoy full high definition quality video. Additionally, users can integrate a small form factor PC in to the rear panel which has been designed to incorporate the Smart Insert, which offers space saving and excellent cable management. On top of that, power can be attached to the media player via the AC out port on the rear panel adding to the overall convenience.

Its slim bezel and high functionality make the BDL5530EL an ideal choice for those looking for a reliable and affordable LED display, which can be implemented in to a video wall of up to 25 displays, with full HD image support and a host of video and audio connection choices. And because it has been designed for 24/7 use, it can be implemented in to a wide area of digital signage applications.

“This is an ideal low cost, high performance LED display,” continued de Man. “It has all the functionality that you would expect from Philips coupled with substantial energy savings compared with a CCFL backlight.”

With the Philips brand already consuming the lowest amount of energy in standard brightness mode of any comparable signage display, the introduction of a range of LED displays takes the company’s commitment to offering products which are less harmful to the environment to a new level. Energy saving features such as Smart Power, which reduce power consumption still further, have also been implemented to make the BDL5530EL even more environmentally conscious.

“LED is the way forward for us to offer products that are greener without losing performance,” concluded de Man. “And with several other LED models to be introduced later this year, we will have one of the most comprehensive ranges of LED displays on the market.”


The Philips BDL5530EL is available from late August 2011 through all MMD business partners. For further information on Philips public signage solutions please visit

About MMD
MMD is a wholly owned company of TPV established in 2009 through a brand license agreement with Philips. MMD exclusively markets and sells Philips branded LCD displays worldwide. By combining the Philips brand promise with TPV’s manufacturing expertise in displays, MMD uses a fast and focused approach to bringing innovative products to market. MMD operates internationally with its European headquarters in Amsterdam and a local office in Prague to serve the Eastern European market. Through its network of local sales agents MMD works with all major European IT distributors and resellers. The company’s design and development centers are located in Taiwan and Eindhoven.

Source: MMD

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