Bangkok, Thailand – Suvarnabhumi Airport, Thailand’s largest international gateway, has significantly upgraded its communication infrastructure with the installation of twenty-three LCD screens powered by CAYIN’s SMP-WEBPLUS digital signage players. This strategic enhancement, implemented by CAYIN’s premium distributor DMaSStech, positions the airport’s digital signage network as a vital medium for delivering official announcements and commercial advertisements to millions of visitors annually.
As the primary point of entry for travelers arriving in Thailand, Suvarnabhumi Airport plays a critical role in not only ensuring the smooth and safe passage of people and goods but also in enhancing Thailand’s global image. CAYIN’s digital signage solution was chosen for its advanced capabilities and proven success in high-traffic environments worldwide.
Strategic Deployment for Maximum Impact
The twenty-three digital screens have been strategically placed in areas where all travelers must pass, ensuring maximum visibility and engagement. Located in the immigration area, where passengers typically wait in line for passport control for 10 to 30 minutes, the screens are ideally positioned to capture attention and reduce perceived wait times, thereby enhancing overall visitor satisfaction.
In the initial deployment phase, the screens display uniform content across the network. However, the SMP-WEBPLUS players provide powerful remote management capabilities, allowing airport administrators to schedule and automatically play multimedia content tailored to specific times, flights, and passenger volumes. This flexibility ensures that the content remains relevant and engaging, adapting in real-time to the dynamic airport environment.
A Compelling Media Channel
With over 14 million viewers annually, Suvarnabhumi Airport’s digital signage network has quickly become a highly sought-after platform for advertisers. “As a compelling media with such a vast audience, the network has garnered significant interest from businesses in Thailand,” said Mr. Sathian Thancharoenkit, Managing Director of DMaSStech. “It offers an effective marketing channel for corporations, hotels, and restaurants to enhance brand visibility, promote new products, highlight seasonal attractions, and advertise special offers.”
About Suvarnabhumi Airport
Located 25 kilometers east of Bangkok, Suvarnabhumi Airport is a pivotal business and logistics hub in Southeast Asia. Officially named by King Bhumipol Adulyadej, “Suvarnabhumi” translates to “The Golden Land.” Since its opening in September 2006, the airport has served as a vital gateway to Asia, replacing the overcrowded Don Muang airport. With a capacity to handle 45 million passengers annually, Suvarnabhumi is central to Thailand’s aspirations to become the leading aviation and air transport hub in the region.
About CAYIN Technology
CAYIN Technology provides a comprehensive range of digital signage solutions, including media players, servers, and software, suitable for various industries such as education, retail, hospitality, corporate, transportation, and public institutions. Dedicated to being a trusted partner globally, CAYIN has successfully deployed numerous digital signage systems worldwide. The company also offers customized services to meet the growing demand for versatile digital signage applications.
About DMaSStech
DMaSStech Company Limited is committed to leading the digital signage market in Thailand and the surrounding region. With a focus on delivering innovative solutions, DMaSStech has successfully served over 40 corporate clients with both stand-alone and networked digital signage systems from CAYIN. The company continues to invest in cutting-edge technologies to meet the evolving needs of its customers and maintain its position as a market leader.
