BrightSign, a leading provider of digital signage media players and software, announced the launch of new AI toolkits designed to optimize digital signage workflows. The toolkits, showcased at InfoComm 2025 (Booth #1100), enable partners and end-users to leverage artificial intelligence for enhanced interactivity, personalization, and operational efficiency within their digital signage networks.
The new toolkits simplify running AI applications directly on BrightSign players at the network edge. Demonstrations at the show highlight how BrightSign’s brightAuthor:connected platform now integrates AI to boost content performance and audience engagement. This real-world application uses AI to detect activity in front of displays, capturing user interest instantly and dynamically adjusting content for maximum impact.
BrightSign is also featuring an integration with Quividi, a leader in audience measurement for digital out-of-home (DOOH). The combined solution showcases how Quividi’s platform, powered by BrightSign players, utilizes AI to help retailers measure engagement metrics and create more tailored digital campaigns effectively. These AI toolkits are available to BrightSign’s CMS partners, extending intelligent content optimization capabilities.
“From real-time content that responds to changing weather and traffic patterns to tailor-made visuals that engage audiences on the spot, AI has tremendous potential to transform the way organizations engage with their audiences,” said Steve Durkee, CEO of BrightSign. “Accessible across a range of players, our AI offerings respond to customers’ need for a solution that takes their customer experience to the next level.”
An integrated Neural Processing Unit (NPU) within BrightSign players allows powerful AI applications to run without performance compromise. Users can blend AI insights with video or graphics to enhance engagement and streamline content delivery.
“We’re proud to partner with BrightSign to bring AI to the edge, enabling granular audience analytics for every campaign played on in-store screens, along with enhanced monetization and shopper engagement capabilities,” said Olivier Duizabo, President of Quividi. “Best of all, BrightSign’s platform makes it incredibly easy and fast to move from concept to deployment and scale our solutions across large retail media networks.”
New Series 6 Digital Signage Solutions Debut
Alongside the AI toolkits, BrightSign launched three new Series 6 digital signage solutions at InfoComm: the XD6 and HD6 digital media players, and the XS6 system-on-a-chip (SoC) technology. These represent incremental capability upgrades over previous models, supporting eye-catching 4K 60Hz video with 10-bit HDR.
- BrightSign XS6:Â An all-in-one SoC solution designed for direct embedding into partner commercial-grade displays featuring BrightSignOS integration, offering high flexibility.
- BrightSign HD6:Â Delivers impressive HD graphics performance.
- BrightSign XD6:Â Deploys immersive 4K graphics for high-quality HTML presentations and leverages Power over Ethernet (PoE+) for flexible, creative installations.
The Series 6 line addresses industry demand for richer, more vivid content to attract and captivate audiences, while offering greater choice and flexibility in digital signage form factors for diverse use cases.
Additional InfoComm Booth Highlights:
- LG BrightSign Displays: Featuring new LG 49″, 55″, and 65″ UV5N series models launched in early 2025. These displays run BrightSignOS on LG’s embedded SoC processor and work with BrightSign CMS partners.
- Five-Year Warranty:Â Effective January 1, 2025, all newly purchased and registered Series 5 and later media players include a standard 5-year warranty, underscoring product reliability.
For more information:
BrightSign at InfoComm:Â https://www.brightsign.biz/infocomm-pro-av-event/
BrightSign Warranty:Â https://www.brightsign.biz/brightsign-players/warranty/
