The 21st edition of Integrated Systems Europe (ISE) concluded on 7 February 2025 at Fira de Barcelona Gran Via, setting new attendance records and expanding its global reach. The four-day event utilized eight exhibition halls, including the newly opened Hall 8.1, along with Congress Square. Official statistics released by ISE organizers show significant growth across all key metrics.
Attendance and Growth
ISE 2025 attracted 85,351 attendees, representing a 15.5% increase over the 73,891 recorded in 2024. Visitor numbers included:
- 61,882 (72.53%) visitors
- 22,758 (26.66%) exhibitor personnel
- 711 (0.81%) media representatives
The proportion of first-time visitors remained consistent year-on-year at about one-third—33.6% in 2024 (24,815 individuals) and 33.7% in 2025 (28,801 individuals)—with the 2025 figure being the highest in absolute numbers for any ISE edition.
Daily visits reached 185,700 in 2025, surpassing 172,627 in 2024, with attendees spending an average of 2.2 days at the show.
Show Floor and Exhibitors
The exhibition footprint grew from 82,000 m² in 2024 to 92,000 m² in 2025—a 12% increase. Exhibitor numbers also rose from 1,408 to 1,605 (+13%). In 2025, 75,164 m² was dedicated to exhibitor stands, with 16,836 m² for show features and stages.
Global Reach
Attendees in 2025 came from 168 countries, compared to 162 countries in 2024. The top represented nations in 2025 were:
- Spain – 27,886 (32.94%)
- United Kingdom – 7,215 (8.52%)
- Germany – 5,818 (6.87%)
- France – 4,303 (5.08%)
- Italy – 4,104 (4.85%)
Several countries saw significant year-on-year increases, including Italy (+19.8%), Denmark (+20.3%), China (+20.5%), and the USA (+21.7%).
Attendee Profiles
Job role distribution in 2025 included:
- CEO: 17.77%
- Director: 12.95%
- Manager: 22.37%
- Specialist: 19.18%
- Students and Faculty: 7.94%
Gender representation was 80.14% male, 17.98% female, and 1.88% non-binary, prefer not to specify, or other. Female attendance rose from 16.6% in 2024.
Purchasing Power and Market Focus
One in three attendees worked for organisations with annual AV expenditure exceeding €1 million. Four in five reported being involved in purchasing decisions. Market focus was predominantly commercial (71.03%), followed by residential (14.47%) and mixed (14.49%).
AV Channel vs End-User Visitors
- AV Channel visitors: 44,307 (71.6% of visitors), with 18,974 first-timers. Largest segments were AV integration/installation (25.22%), distribution/reselling (13.07%), and rental/staging/live events (12.30%).
- End-user visitors: 17,574 (28.4% of visitors), with 9,827 first-timers. Main sectors included education (24.72%), entertainment (14.97%), and retail (12.60%).
Technology Interests
Key areas of interest among 2025 attendees:
- Audio Systems & Acoustics – 41.62% (channel), 37.55% (end-user)
- Digital Signage – 31.71% (channel), 19.23% (end-user)
- Video Projection & Display – 28.44% (channel), 29.53% (end-user)
- Smart Building – 15.57% (channel), 11.06% (end-user)
- Conferencing & Collaboration – 22.95% (channel), 16.95% (end-user)
Content Programme
ISE 2025 hosted its most extensive content programme to date, with 572 sessions, 498 speakers, and 2,702 unique attendees. The programme included six vertical summits, technology track sessions, and special events such as the Smart Home Technology Conference, Investor Forum, and CEDIA Workshops.
Media Engagement
Media attendance grew 12% year-on-year, with 711 media representatives from 49 countries. Coverage included 19,057 editorial articles in AV trade media and over 1,600 articles in Tier 1 media outlets across Spain, the UK, France, and the DACH region.
Social media activity around the hashtag #ISE2025 generated 70.5 million impressions and 97,600 engagements. The ISE website recorded 1.3 million page views from 576,000 users during the campaign period, and the official app had 39,880 users generating 3.7 million screen views.
Attendee Sentiment
Post-show research reported:
- Net Promoter Score (NPS): +57 (visitors), +61 (exhibitors)
- Importance of attending: 8.1/10 (visitors), 8.9/10 (exhibitors)
- Overall satisfaction: 8.3/10 (visitors), 8.5/10 (exhibitors)
- Likelihood of return: 8.4/10 (visitors), 9.1/10 (exhibitors)
These scores were well above industry benchmarks for B2B exhibitions.
Download the full report at: https://cdn.asp.events/CLIENT_Integrat_169E7B04_E6F3_39F6_8BE4DB27C54F731E/sites/ise-2025/media/Hosted-Files/ISE2025_Facts_Figures_2nd_Edition.pdf
ISE will return to Fira de Barcelona Gran Via from 3–6 February 2026.
Integrated Systems Europe is the world’s leading exhibition for professional AV and systems integration, bringing together industry professionals, innovators, and buyers from across the globe. For more info visit https://iseurope.org
