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Samsung Launches ‘The Wall for Virtual Production’ in Europe at IBC 2023

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Amsterdam – Samsung Electronics has officially introduced its cutting-edge digital signage series, ‘The Wall for Virtual Production’ (model name: IVC), to the European market. This announcement marks a significant expansion of Samsung’s presence in the virtual production XR studio sector, following its North American release at InfoComm 2023.

The European debut of ‘The Wall for Virtual Production’ coincides with its grand showcase at the International Broadcasting Convention (IBC) 2023, being held in Amsterdam from September 15 to 18. This revolutionary product is set to redefine the landscape of virtual content creation, offering filmmakers, producers, and studios an unprecedented level of quality, efficiency, and creative freedom.

Hoon Chung, Executive Vice President of the Visual Display Business at Samsung Electronics, emphasized the game-changing potential of ‘The Wall for Virtual Production’: “This innovation opens the door to limitless potential for filmmakers, producers, and studios by amplifying digital effects while making virtual content creation easier, faster, and more cost-effective.”

Samsung’s leading visual display technology provides powerful production capabilities that extend the boundaries of reality. Production studios can now harness the capabilities of ultra-large LED walls to create virtual content seamlessly, integrating them with real-time visual effects technology. This integration significantly reduces both the time and cost involved in content production. ‘The Wall for Virtual Production’ is at the forefront of this technology, enhancing projects with lifelike levels of detail, texture, volume, and shades in virtual content creation environments.

The new IVC model options, P1.68 and P2.1, offer a curvature range that can stretch up to 5,800R, ensuring a more realistic field of view. An updated genlock feature keeps ‘The Wall’ perfectly synchronized with the system’s signals, eliminating any dropped or doubled frames. Furthermore, an enhanced phase offset feature adjusts the time delay between the camera and screen to ensure flawless image quality.

To achieve the most accurate and consistent color representation, ‘The Wall for Virtual Production’ incorporates 3D lookup tables (LUTs) for color correction, wide-gamut HDR color processing, and color adjustment between individual cabinets or modules. The integrated Virtual Production Management (VPM) software, featuring an intuitive interface, simplifies screen management and enhances picture quality in virtual production environments. VPM is also equipped to detect and resolve any potential LED-related issues.

Designed to accommodate studios of all sizes, ‘The Wall for Virtual Production’ is adaptable to a variety of production environments, whether it’s a volume studio or an XR studio.

Andy Hook, Technical Solutions Director at White Light, expressed excitement about this groundbreaking technology, stating, “We’re thrilled to be supporting Samsung with the exciting launch of The Wall for Virtual Production IVC Series at this year’s IBC. These tools give us a huge scope for creating even more impactful and flexible virtual production environments and continuing to drive progress and transformation in this space.”

Key features of ‘The Wall for Virtual Production’ include:

  • An improved 4:9 ratio for versatile installation options, such as hanging or stacking with other screens to maximize results in different production environments.
  • A high 12,288 Hz refresh rate to minimize flicker lines and ensure a clear outcome, regardless of the camera used during filming.
  • Black Seal Technology+ that provides pure black levels for enhanced depth and resilience to dust and particles commonly found in production environments.
  • 20-bit processing for precise color mapping, faultless accuracy, and a precise linear grayscale that captures the intricacies of every scene, offering realistic textures, volume, and continuous shadow details.

The P1.68 and P2.1 models of ‘The Wall for Virtual Production’ are now available globally. This innovative product is poised to revolutionize the virtual production industry, ushering in a new era of creativity and efficiency for content creators and studios alike.

For more info visit https://www.samsung.com/us/business/displays/

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