never.no, the Oslo, Norway-based, award-winning interactive specialist firm, today announced that the company’s director of marketing, James A. Neufeld, will deliver the chairman’s opening speech and moderate a three-member panel at BroadcastAsia2012 on Wednesday, June 20, at 9:15 a.m. Entitled “Social TV — The Intersection of Social Media and Broadcast Television,” the panel will discuss the impact social media has on modern media and what this means for broadcast professionals today and in the future.
The session’s panelists are innovators in the Social TV space and include Endemol Worldwide Brands’ director of Asia, Gerald Smith; TV Genius founder, Tom Weiss; and Storyful founder and CEO, Mark Little.
In his current role as the director of marketing for never.no, Neufeld is responsible for understanding and providing broadcast solutions for capitalizing on Social TV and companion app trends to build viewer retention and a better television experience. As a broadcast and new media industry professional for more than 10 years, Neufeld has also managed R&D and interactive teams and has served as an industry consultant to local and regional stations looking to expand their size and offerings.
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never.no‘s award-winning interactive “TV. Mobile. Social. 1Framework.” technology connects fragmented media platforms across broadcast TV systems, mobile, and social media platforms — enabling real-time viewer participation, Social TV, and synchronized companion apps. In operation since 1999, never.no has a global customer base including top brands such as Al Jazeera, BBC, CBC, Danmarks Radio, MBC, Music Choice, TV Norge, TV 2 Norge, TV 2 Danmark, Viasat, and VOA. More information about never.no products is available at www.never.no.
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Email: lars [at] never.no