never.no at 2012 NAB Show3 min read
New at NAB — Toolkit for Social TV, Synchronized Companion Apps, and Participation TV
Demand for Social TV is growing among viewers — creating an opportunity that every broadcaster, network, and content owner can benefit from, given the right tools. At the 2012 NAB Show, never.no will unveil a new product designed to take social media right to the heart of every live broadcast — the on-air talent. Building on a long history of implementing dynamic content, never.no will announce a new solution that puts the real-time Social TV conversation into the hands of hosts, anchors, and performers.
Visitors to the never.no booth at the 2012 NAB Show will enjoy a 360-degree view of a Social TV broadcast and Companion App workflow from every perspective — including the viewer, producer, and talent — thus gaining a firsthand understanding of the benefits the never.no Interactivity Suite (IS) and its Synchronized Companion App Framework can bring to broadcasts.
Synchronized Companion App Framework
A key component of never.no‘s flagship Interactivity Suite (IS), the Synchronized Companion App Framework makes it easy for broadcasters to develop distinctive, branded applications that push/pull information or media relevant to real-time TV broadcasts to a second screen, such as a tablet, smartphone, or PC. Powered by the never.no IS, the Synchronized Companion App Framework works by monitoring frame-by-frame changes in broadcast programming or live production. It then uses the changes to trigger delivery of relevant content to the second screen. Support for most major broadcast protocols allows the Synchronized Companion App Framework to be an active return channel to the broadcaster. As a result, tablets, smartphones, and PCs become perfect peripherals for enabling participation TV, interactive content, and even remote control.
The Interactivity Suite (IS) — never.no‘s flagship product — is a toolkit for creating the technical backbone of interactive broadcasts and digital marketing campaigns. IS supports true participation TV by enabling viewers to influence a broadcast in real time and allowing them to interact with one another and the rest of the world. With IS, a broadcaster can effortlessly aggregate user-generated content from social media sites such as Twitter and Facebook into programming, and even build synchronized companion apps that enable viewers to interact with their televisions using an iPad® (or tablet), PC, or smartphone.
never.no‘s award-winning interactive “TV. Mobile. Social. 1Framework.” technology connects fragmented media platforms across broadcast TV systems, mobile, and social media platforms — enabling real-time viewer participation, social TV, and synchronized companion apps. In operation since 1999, never.no has a global customer base including top brands such as BBC, CBC, Danmarks Radio, Etisalat, Music Choice, TV Norge, TV 2 Norge, TV 2 Danmark, and Voice of America. More information about never.no products is available at www.never.no.
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