Broadsign, the leader in out-of-home (OOH) advertising solutions, has announced the acquisition of OutMoove, a digital out-of-home (DOOH) technology firm based in the Netherlands. This acquisition integrates OutMoove’s advanced demand-side platform (DSP) technology and business operations into Broadsign’s portfolio, setting a new standard for global digital advertising.
OutMoove, distinguished for its pioneering role in developing DSP technology specifically for DOOH, has established a strong presence in the European and American markets. It is widely recognized for its innovative approach to media planning and buying, which features extensive automation, dynamic creative capabilities, and data-driven strategies. These tools have made OutMoove the platform of choice for leading independent OOH agencies and major media holding companies, including GroupM and Outsight (Billups BE).
The acquisition is set to significantly enhance Broadsign’s offering, allowing it to provide more specialized and flexible tools to OOH specialty agencies worldwide. OutMoove will benefit from Broadsign’s robust market presence and operational scale, facilitating an expanded geographic reach and accelerated business growth.
Burr Smith, President and CEO of Broadsign, expressed his enthusiasm for the merger, stating, “We are delighted to bring OutMoove, a long-term partner and innovator in the programmatic OOH space, into the Broadsign family. This expansion will further enrich our capabilities to foster a more open and automated OOH advertising ecosystem for media owners and advertisers.”
Mendel Looije, Co-Founder and CEO of OutMoove, shared his perspective on the acquisition, remarking, “Joining forces with Broadsign represents a strategic enhancement of our capabilities and reach. This merger will allow us to leverage Broadsign’s extensive network and resources to advance the automation of OOH transactions and to drive innovation across our industry.”
Mark van de Crommert, Co-Founder and CCO of OutMoove, also commented on the future prospects, “Integrating with Broadsign’s dynamic market position opens new doors for us to support agencies and scale our solutions globally, promoting growth within the digital OOH advertising sector.”
The terms of the transaction were not disclosed, reflecting a common practice in such business agreements.
About Broadsign
Broadsign is a global leader in OOH advertising technology, empowering media owners and marketers to connect with audiences through innovative advertising. Its platform supports over 1.5 million static and digital signs across various venues, including roadways, airports, and urban spaces. For more information, visit Broadsign.
About OutMoove OutMoove, headquartered in the Netherlands, specializes in digital OOH DSP technologies, simplifying the procurement of outdoor advertising for premium OOH media agencies in Europe and the U.S.
