Pilot proves successful in reaching and teaching patients, visitors.
Companies are focusing greater attention on the value and reach of their marketing dollars, and they want to develop strategies that deliver like never before.
Traditional media channels and tactics have crowded the marketing team’s tool box. In the face of greater accountability and maximized return, solutions like digital signage are proving their effectiveness in both cost, return, and reach.
“As a component of a brand’s marketing mix, digital signage directly impacts those predisposed but perhaps uncommitted audiences,” said Heather Rast, Vice President of Brand Strategy and Marketing Communications for Ovation Interactive. “Digital signage enables marketers to deliver relevant informative, educational, and entertaining content at the point of influence, when audiences are most receptive to those on-topic messages.”
Ovation Interactive client Planned Parenthood of San Diego and Riverside Counties agrees with that sentiment, having recently concluded a pilot involving three units. A rollout is being planned and will likely include a minimum of 19 more installations.
“Instead of wasting their time reading celebrity magazines and watching daytime TV, our patients are learning important information about their sexual health in a non-threatening, reality-based and entertaining style. Ovation has been very supportive of our unique requirements, working closely with us to try out a non-traditional use of digital signage,” said Rebecca Karpinski, VP of Marketing for Planned Parenthood San Diego and Riverside Counties.
Source: Ovation Interactive