With the sale of its 100,000th software player, digital signage and advertising management software provider Scala has reached a milestone unmatched by any other digital signage software company. A recent purchase from pharmaceutical company Novartis to expand its internal digital signage network marks the sale of more than 15,000 players since the beginning of 2009. Scala Players are currently running and updating content on more than 300,000 screens in 7,500 networks in upwards of 100 countries.
Since the Scala Player was made available in 1987, it has been driving award-winning digital signage networks, including Audi, Mobily, Sprint Studio Store and SF Bio. Most recently, Scala introduced the Scala5 Player in November 2006.
“Not only is this an exciting milestone for Scala, it marks a great advancement for the digital signage industry as a whole,” said Gerard Bucas, Chief Executive Officer of Scala. “We’ve been committed to increasing the reach and prevalence of digital media networks, and it is rewarding to see the number of deployments, screens and success stories continue to rise.”
The content for digital displays is created using Scala Designer or other industry standard applications, and Content Manager then sends that content to Scala Players along with scheduling instructions. A Player runs and updates the content on plasma and LCD screens, televisions and kiosks. Users can schedule and customize text, graphics, sound and video at each Player location, allowing for more flexible networks with varying content.
Driving more than 300,000 screens worldwide, Scala is a leading global provider of digital signage and advertising management solutions. Scala is the world’s first connected signage company, offering the leading platform for content creation, management and distribution in digital signage networks and the first unified platform for advertising management of both traditional and digital signage networks. The company’s digital signage customers include Rabobank, IKEA, Burger King, T-Mobile, Virgin MegaStore, Warner Brothers, The Life Channel, Rikstoto, Repsol, NorgesGruppen and thousands more. Advertising management customers include CBS Outdoor, Clear Channel Outdoor and Magic Media, among others. Scala is headquartered near Philadelphia, USA, and has subsidiaries in Canada, The Netherlands, France, Norway and Japan, as well as more than 450 partners in more than 60 countries. More information is available at www.scala.com.