Ryanair is using signagelive’s cloud-based digital signage software to generate daily programming lists that are pushed out to a network of 40-inch integrated LCD displays now being installed at 44 bases around Europe.
“Our airline and our workforce are growing at such a pace that we needed some effective way to inform our people about company developments, our core business model, best practices, company events and career advancement opportunities,” says Muiris Doogue, Internal Communications Officer for Ryanair. “We wanted to implement a communications platform that would allow us to reach as many of our staff as possible, in a new and dynamic way.”
In an initiative driven by the Dublin, Ireland-based airline’s Personnel and Information technology departments, Ryanair staff members develop playlists within signagelive’s browser-based content management platform. Programming is tailored and targeted daily to individual bases, or distributed across the company’s full base network.
The company also produces a magazine-style news show each month, which is filmed at locations throughout the Ryanair airport network and presents company news and activities in a fun, unique format.
Ryanair chose signagelive for several reasons, notably its ease of use and speed, sophisticated scheduling and targeting capabilities, and the Software-as-a-Service platform’s broad range of supported file formats.
signagelive is an open standards, web-based digital signage platform designed to support anything from small private corporate networks to large enterprise networks that have thousands of end-points. Named the UK’s Digital Signage Manufacturer of the Year in 2009, Remote Media has a global reputation for making effective use of emerging web services and media technologies to provide a platform that is current, flexible and highly affordable.
ROI already evident
Ryanair is already seeing a return on its investment in signagelive technology. “Since implementing our new internal communications strategy, Ryanair’s core objectives, values and developments are much more readily available to our staff,” adds Doogue. “That’s very important to us, and the signagelive team has been of tremendous help making that happen.”
“Developing this business with such a well-known, respected brand like Ryanair is very gratifying,” says signagelive CEO Jason Cremins. “They’re known as very sharp business people, who take great care in how they allocate budgets.”
signagelive will be demonstrating its capabilities and latest hardware and software at three international trade shows in the coming weeks.
The company is part of the Digital Signage Showcase on Stand 10N116 in Hall 10 at this year’s Integrated Systems Europe in Amsterdam. Feb. 1-3, and will be showing its software-based Virtual Player for Android for the first time. Hardware partners Advantech and Ginsbury will be also be running signagelive on products shown in their ISE booths.
signagelive is part of the UK Trade and Industry Stand ‘AV26 in Hospitality Suite Avenue at Mobile World Congress in Barcelona, Feb. 14-17. Signagelive’s software will be demonstrated running over 3G from Stream Communications and updating media content for displays, tablets and mobile phones.
signagelive will be supporting its US-based strategic partner PingHD at the Digital Signage Expo in Las Vegas, Feb. 22-25. Located at booth 621 at the Las Vegas Convention Center, PingHD will be showing a range of real-world solutions including digital menu boards, photo-frame displays and digital posters all running signagelive.
Ryanair is the world’s favourite airline and operates more than 1,500 flights per day from 44 bases and 1200+ low fare routes across 27 countries, connecting 160 destinations. Ryanair operates a fleet of 255 new Boeing 737-800 aircraft with firm orders for a further 56 new aircraft (before taking account of planned disposals), which will be delivered over the next 1.5 years. Ryanair currently has a team of more than 8,000 people and expects to carry approximately 73.5 million passengers in the current fiscal year.
email: jason [at] remotemedia.co.uk