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Intel's Jose Avalos to Keynote at Digital Signage Expo 2011

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Digital Signage Expo® (DSE), the world’s largest International Tradeshow and Conference dedicated to digital signage, interactive technology and digital out-of-home networks (DOOH), has scheduled Intel’s Jose Avalos, Retail & Digital Signage Worldwide Director, Embedded & Computing Division, to keynote at DSE 2011 on Thursday, February 24, 2011, in Las Vegas.

In his address titled, “Key Trends Affecting the Future of Digital Signage,” Avalos will talk about trends and challenges facing those operating in this space, including:

  • How to deal with rising customer expectations of the experience,
  • The increased need for Anonymous Video Analytics for Proof of Play and Proof of Impression for Advertising Return on Investment (ROI),
  • The challenge of increasing cost of ownership (TCO),
  • Technology solutions that address market share,
  • Judging Return on Operations (ROO).

Avalos leads Intel’s worldwide Retail and Digital Signage businesses, and his organization is responsible for delivering Intel’s Intelligent Retail and Intelligent Digital Signage Platforms, as well as initiatives to fuel the growth of the Industry. He has a multi-faceted career with numerous general management and director level positions at Intel in business, marketing and engineering.

Chris Gibbs, President of ExpoNation LLC, which produces DSE said, “Attendees will appreciate that Jose Avalos is a highly respected digital signage veteran whose experience, anecdotal insights, and long view of our industry’s future will ensure a rich learning experience.”

Mark your calendars now: Digital Signage Expo® 2011, co-located with the Interactive Technology Expo, Out-of-Home Network Show, and Digital Content Show, is scheduled for Feb. 22-25, 2011, at the Las Vegas Convention Center in Las Vegas. To reserve exhibit space on sale now or to attend, contact Chris Gibbs, (770) 649-0300 Ext 17. Or, for more information, visit You can follow DSE on Twitter at DSExpo, or for all DSE 2011 updates, use #dse2011.

About Digital Signage Expo

Digital Signage Expo held at the Las Vegas Convention Center, Las Vegas, NV, USA, is the world’s largest and longest running conference and trade show exclusively dedicated to the digital signage, interactive technology and digital-out-of-home (DOOH) industries. Launched in 2004, DSE was the first event dedicated to the digital signage market and has been a significant contributor to the growth of this fast-paced industry. Professional (end user) attendance represents decision-makers from key industry categories such as:  retail, hospitality, transportation, financial, advertising, brand marketing, systems integration, public spaces and exhibitor personnel.

More than 180 exhibitors will feature technology and services including hardware, software, network, delivery and content from around the globe. DSE also offers the largest and most diversified digital signage and digital out-of-home educational program anywhere in the world, with more than 150 educators and 100 education opportunities, including a live installation tour and structured curriculum leading to professional re-certification in nine educational tracks. The program is comprised of more than 50 seminars, 36 targeted round-table discussions and numerous free presentations staged in two on-floor theaters.

Source: Digital Signage Expo

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