Thursday, November 30, 2023

Haivision and MxN Celebrate MxN's Fifth Year Providing CoolSign Digital Signage Solutions in the Middle East

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Haivision, the leading provider of the most advanced video networking, digital signage, and IP video distribution solutions, today announced that MxN Middle East is now in its fifth year as a certified reseller of the CoolSign digital signage product. CoolSign was recently purchased by Haivision. From its corporate headquarters in Dubai’s prestigious Dubai Media City, MxN provides technology, consultation, and content services to clients and customers throughout the Middle East, Africa, and Asia. The company has successfully delivered client solutions based on CoolSign technology across a range of market verticals including banking, retail, corporate, and leading educational institutions.

“We have always had a great positive working relationship with CoolSign, and through this new partnership with Haivision, we look forward to continuing our provision of this industry-leading digital signage solution,” said Raad Raad, managing director, MxN. “As we continue our own expansion, opening a technical and content development hub in Amman, Jordan and developing a few strategic distributors in key markets, we will be even better positioned to deliver and support CoolSign solutions across the Middle East.”

Haivision’s CoolSign digital signage solution boasts all the features and functions needed for any signage installation, from small deployments to sophisticated multiscreen landmark displays to large-scale global networks. Launched in 1998, CoolSign has a long legacy of innovation, pioneering many aspects of digital signage technology including n-tier architecture, native multicasting support, real-time connectivity, full edge device monitoring and control, flexible media scheduling, closed data architecture, bandwidth usage controls, and many others. In addition to being, scalable, reliable, and efficient, CoolSign boasts a management user interface that provides rich functionality in a simple, elegant, easy-to-use manner.

MxN technical staff has the highest level of CoolSign training, and the company’s creative staff develops content in both Arabic and English. The company thus is equipped to help customers across the Middle East to turn digital displays into effective communication tools. MxN also offers these services as part of a full channel-management solution that virtually eliminates the operational burden for the customer. MxN is currently planning construction of the region’s first digital signage and interactive media showroom.

“MxN is an extremely valuable partner in the Middle East market, and the company’s knowledge of CoolSign, its strong client base, and its commitment to providing sophisticated and effective digital media solutions will be critical to continued adoption of CoolSign across this active region,” said Richard Brice, vice president, EMEA, Haivision.

Complete information on Haivision products, including recent case studies and application notes, is available within the download center at

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About MxN
MxN provides technology, consultation, and content services to clients and customers throughout the Middle East, Africa, and Asia. From its corporate headquarters in Dubai’s prestigious Dubai Media City, MxN focuses on providing innovative, robust, and flexible technologies that fuel the digital communications industry. MxN delivers solutions that give its partners and clients the ability to communicate effectively with their targeted audiences. The company provides customizable digital marketing tools that include digital signage, digital ambient music channels, and self-service kiosks, as well as queue management. MxN also distributes hardware solutions for video distribution, KVM switches, and IP control devices. The MxN Network is powered by the most robust, flexible, and scalable digital content management software in the market today.

About Haivision Network Video
Based in Montreal and Chicago, Haivision Network Video is a private company and a world leader in delivering the most advanced and intelligent IP video networking and digital signage technology. Haivision’s products are deployed worldwide within the foremost Fortune 100 companies; in the most rigorous military and defense applications; in state-of-the-art healthcare facilities for video collaboration and training; in highly renowned educational institutions for IPTV, teaching, and signage; in the most efficient interactive broadcast applications; and within the world’s leading TelePresence suites. Haivision distributes its products through value-added resellers, system integrators, distributors, and OEMs worldwide.


Haivision Network Video Contact:
Anna Kozel
Marketing and Communications Manager
Tel: +1 (514) 334-5445
E-mail: anna [at]

Agency Contact:
Netra Ghosh
Wall Street Communications
Tel: +1 (801) 266-0077
E-mail: netra [at]

MXN Middle East Contact:
Raad Raad
Managing Director
MXN Middle East FZ-LLC
E-mail: raad [at]

Source: Haivision Network Video

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