Ingram Micro, the world’s largest technology distributor, has announced a new strategic partnership with Philips, Minicom, and BroadSign to introduce an innovative range of digital signage products. This initiative marks a significant step in the company’s expansion into the digital signage market, starting with a launch in Germany, followed by broader distribution across other regions.
Jay Forbes, president of Ingram Micro EMEA, expressed enthusiasm for the new venture, stating, “We are extremely enthusiastic about the Digital Signage market and are pleased to announce our strategic partnership with Philips, Minicom, and BroadSign. We believe that Digital Signage provides our reseller partners with an excellent growth opportunity and we are delighted to be adding this SMB-focused solution to our portfolio.”
This collaboration aims to capitalize on the growing digital signage market, which is expected to see a substantial increase in demand. According to Decision Tree Consulting, the market for digital signage screens is projected to exceed one million units by 2012, up from 245,000 in 2007. This growth highlights the increasing importance of digital signage solutions in modern business and advertising strategies.
The partnership between Ingram Micro and these leading technology companies—Philips, Minicom, and BroadSign—is designed to leverage each company’s strengths to deliver comprehensive digital signage solutions. These products will enhance the visibility and customer engagement for businesses across various sectors, particularly in small and medium-sized business (SMB) markets.
As Ingram Micro prepares to roll out these digital signage solutions across the EMEA region, this strategic move is expected to open up new avenues for growth and innovation in the digital signage space, providing SMBs with the tools they need to thrive in an increasingly digital marketplace.
