Leading digital signage company Amscreen today announced that they are expanding their offering north of the border in an exclusive deal with CJ Lang’s SPAR store network in Scotland. The five year deal, with the largest convenience store network in the region, marks the launch of Amscreen’s neighbourhood convenience network with the company having expanded their petrol forecourt offering.
The deal will see the digital signage screens installed into 91 SPAR-owned stores across Scotland and will provide support to their retailers by promoting the latest offers and company updates. In addition, the network will carry national advertising, which will be sold by Amscreen’s media sales partner, Digicom.
CJ Lang, which supply to all of Scotland’s 380 SPAR stores dominates the independent market and is the first to benefit from the new neighbourhood convenience network. Amscreen hope the deal will reflect the success of the forecourt digital network, which now reaches out to over 35 million people each fortnight and currently has advertisers such as Amex, Visa, B&Q, Camelot, Red Bull and Lucozade.
In addition, the neighbourhood convenience network will also be utilising the bespoke ‘plug and play’ technology, which allows screen content to be updated remotely and in real time without the need for any extra cabling or IT infrastructure on site.
Philippe Rondepierre, Business Development Controller at SPAR Scotland said: “The initial trial which we carried out in a handful of our SPAR-owned stores, demonstrated that Amscreen would make a positive contribution to our business. Working with a media outlet such as Amscreen allows us to cater our promotions and offers to our audience in a new, unique way that is sure to catch their attention. I would also like to praise Amscreen Executives for their professionalism and cooperation throughout the test and roll out planning phase.”
Simon Sugar, CEO at Amscreen said: “We are delighted that CJ Lang is the first to benefit from the neighbourhood convenience network. Our screen expansion reinforces our position within the industry that we deliver on results and are able to cater to multiple sectors, which will also be proven in our portfolio of future announcements that we will be making throughout the year.”
Hannah Jones / Sarah Henderson (Amscreen press office) at Frank PR – 020 7693 6999 / amscreen [at] frankpr.it
Amscreen, run by CEO Simon Sugar offers a robust, end to end digital signage solution, which uses unique wireless plug and play technology. Their digital forecourt network operates over 1,600 sites across the UK, which is used by advertisers such as Amex, Visa, B&Q, Camelot, Redbull and Lucozade.
Amscreen also provides screens to the healthcare industry, where revolutionary software provides customers with the ability to create and broadcast their own messages, which are viewed in GP surgeries, hospitals and dentists up and down the country and can be viewed in prime dwelling areas such as waiting rooms, corridors and coffee shops. Visit www.amscreen.co.uk for further information.
In addition, the live Amscreen mapping system is now available on their website to allow advertisers to find out where screens are located and design their own advert via pre-designed templates. Visit http://www.amscreen.co.uk/digital-advertising/mapping_tool.html for further information.
Most recently, Amscreen announced it has reached an agreement with Sky News to become their exclusive news provider and WHSmith’s Travel to be their exclusive digital signage partner.
* Digicom is the UK’s only independent ‘Pure Play’ digital media sales house selling at national level to clients, media agencies and outdoor specialists
* Executive Chairman Tom Goddard was previously International CEO for CBS Outdoor
* MD Sales and Marketing Chris Forrester was formerly head of sales at CBS Outdoor
* In June 2009 AMScreen appointed Digicom to sell the BP Connect network of convenience stores
* Further appointments to AMScreen’s Powerleague and Healthcare networks followed
Liz Ross Martyn, Marketing Manager, Digicom 0207 399 0621 / 07806 640 303. More about Digicom’s approach and team at www.digicomoutofhome.com