NEC BOLSTERS VUKUNET RESOURCES, TAPS GRAEME SPICER TO LEAD DIGITAL SIGNAGE AD INITIATIVE3 min read
NEC Display Solutions of America, a leading provider of commercial LCDdisplay and projector solutions, announced today the appointment of Graeme Spicer to head VUKUNET, NEC’s universal advertising platform that connects digital out-of-home (DOOH) networks with ad revenue. VUKUNET is a crucial component in NEC’s commitment to grow the entire digital signage market.
Spicer brings a diverse background to NEC, including capabilities in retail brand strategy, consumer trend analysis, digital technologies for retail environments, and shopper insights that drive revenues and profits. He was previously the Vice President, Strategic Partnerships at Adcentricity, Inc., one of North America’s leading DOOH media strategists.
“Clearly, NEC is a major player in the digital signage business and has the resources available to really change the game,” Spicer said. “The ability to work with a dedicated team and tap those significant resources makes a huge difference and presents a very exciting opportunity for me.”
VUKUNET solves the main issues facing both network owners and advertisers by providing a centralized, automated platform designed specifically to connect and distribute ads to DOOH networks.
“Graeme is a seasoned executive that will help us take VUKUNET to the next level,” said Pierre Richer, President and COO at NEC Display. “His relationships and experience in the retail sector amongst others are particularly appealing because of the growth of digital place-based advertising and the opportunities before us.”
Besides his work at Adcentricity, Spicer has served as Director of Retail Strategies at DW+Partners, a leading retail consulting firm. Nike, Sony, Coca-Cola and Procter & Gamble are a few of the consumer brands with which Spicer has worked while a team member at some of Canada’s leading ad agencies and while running his own marketing services firm.
On the retail side, he has served as Director of Global Communications for Bata International and as General Manager of Marketing for Kmart Canada.
Spicer has presented at a number of national and international events. He is also a member of the sessional faculty at OCAD University, Canada’s leading design school.
VUKUNET is a breakthrough in DOOH advertising as the only platform that connects all digital signage networks, with the ability to provide the largest single reach in the industry. Advertisers and ad agencies that formerly had to contact hundreds of potential network owners to determine rates and availability can now use the companion ADVUKU ad-serving platform to search for the best networks in any location.
About NEC Display Solutions of America, Inc.
Headquartered in Itasca, Ill., NEC Display Solutions of America, Inc., is a leading designer and provider of innovative desktop LCD monitors, commercial- and professional-grade large-screen LCD displays, a diverse line of multimedia and digital cinema projectors, and integrated display solutions. NEC Display Solutions develops leading-edge visual technology and customer-focused solutions for a wide variety of markets, including enterprise, healthcare, education and digital signage. For additional information about NEC Display Solutions of America monitors, consumers can call (866) NEC-MORE, or visit the website atwww.necdisplay.com. For digital images, please visithttp://www.necdisplay.com/products/digitalmedialibrary.
VUKUNET, powered by NEC Display Solutions of America, is the universal advertising platform that connects digital out-of-home networks with ad revenue. VUKUNET is a web-based tool that provides a centralized, automated place for network owners to connect their screens to advertisers looking to place their digital ads. Advertisers and ad agencies can use the companion ADVUKU ad-serving platform to search for the best networks in any location. For additional information about VUKUNET, visitwww.vukunet.com or call 877-805-VUKU. For VUKUNET logos and digital images, please visithttp://www.vukunet.com/PressResources.aspx. For additional information on ADVUKU, visitwww.advuku.com
Source: NEC DISPLAY