May 18, 2021

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Digital Signage, DOOH News and Information

EYE Enhances Santa Monica Place Grand Reopening

2 min read

EYE Out of Home_logoMall media specialist, EYE, is thrilled to be part of the reopening of Santa Monica Place. The new Eyelite advertising display units in this iconic mall feature LED lighting, which uses 40% less power and generates less heat, resulting in reduced environmental impact and brighter visibility.

The newly reopened Santa Monica Place, situated beside the Third Street Promenade, offers a luxurious shopping experience with brands such as Michael Kors, Burberry, and Coach, as well as a rooftop dining deck with ocean views. Placement at Santa Monica Place represents a significant strategic advertising opportunity as it is a premier, high-demand location and billboards are banned in Santa Monica County.

EYE is using the latest in high-definition 70-inch digital advertising displays at Santa Monica Place, which feature a unique patent-pending cooling system that allows for continuous airflow within the unit, helping it to consume less power, while providing the brightest available outdoor display.

The technology behind the new digital units at Santa Monica Place also allows for up-to-the-minute verification of content, providing a real-time snapshot of the display’s performance.

“EYE searched for the best possible technology to use in this new space,” said Jeff Gunderman, SVP Eye Shop. “These backlit and digital units are the finest technology available while still being environmentally-friendly and will provide advanced services to
our clients.”

Advertisers featured in these units at opening include Bloomingdales, Barney’s, 7 for All Mankind, Michael Kors, Cedar Sinai Hospital, FOX and more.

The EYE’s US portfolio encompasses 250 shopping malls, with more than half sitting in the top 30 Designated Market Areas (DMAs). EYE’s digital network currently includes ten malls across the country.

Source: EYE Out-of-Home

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