Wednesday, November 29, 2023

Escalate Retail’s New Web Services Manager Takes All-Channel Commerce to the Next Level

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The retail market is radically changing. With the number of customer touch points and retail channels expanding faster than ever, maintaining a consistent experience across each of these channels and systems is imperative. Brands cannot afford to silo information in a single channel, but integrating across multiple channels, devices, and technologies is a significant challenge.

Escalate Retail, the leading provider of solutions that help retailers reinvent the shopping experience for their customers, today announced that the latest release of its Blue Martini Commerce Suite includes a new Web Services Manager (WSM) layer to simplify and streamline integration across channels. The Blue Martini Suite includes Commerce, Contact Center, Order Management and Clienteling functionality and is designed to enable All-Channel Commerce for brands and retailers in today’s rapidly evolving shopping environment.

The addition of WSM gives Escalate customers the ability to quickly and easily expose all of the business logic contained within their Commerce platform to any device, using any technology, whether it’s kiosks, mobile, POS, digital signage, social networks, or external sites. By maintaining common data and business logic, all critical information – such as product details, customer preferences and purchase history, logins, store inventory and wish lists – is exposed, consistent, and easily accessible at every customer touch point.

Escalate’s WSM delivers superior scalability and flexibility:

• Multiple communication options: By providing several services styles — SOAP, JSON, POX and REST – WSM gives retailers the choice in how their touch points communicate with the common business logic and can integrate more openly with their existing systems.

• Highly scalable: With Escalate’s move to 64-bit, brands now have more than enough space to store all customer and product details as they expand their product catalogs to offer more variety to shoppers.

• Automation of new services: Because it is standards-based, WSM automates the creation of new services in a matter of minutes, significantly lowering development and maintenance costs. With tools readily available through WSM, services are 70 percent faster to build, and all services are held in one common place across any touch point or channel.

“With the addition of WSM in the latest release of our Commerce platform, the cost of integrating systems and achieving All-Channel Commerce is much lower for our customers,” said Mike Julson, CTO, Escalate. “Not only can retailers decrease their costs, but the ability to quickly open up new channels and touch points will help drive additional sales by giving their customers even more ways to shop with their brand.”

About Escalate Retail
Escalate Retail is the only retail expert that delivers a flexible, all-channel commerce software solution for consumer-focused businesses in North America, Europe and Asia. In an era when it pays to delight shoppers at every turn, Escalate has helped over 400 brands reinvent the shopping experience to significantly improve customer loyalty and revenue growth. Escalate is headquartered in San Diego, with offices throughout North America and Europe. For more information, visit

Media Contacts:
Cristan Hutto
Sr. Marketing Manager
chutto [at]

Catherine Seeds or Jeff Ketner
Ketner Group (for Escalate Retail)
escalatePR [at]

Escalate Retail® and the Escalate Retail logo are trademarks of Escalate, Inc.
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Source: Escalate

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