March 24, 2023

Digital Signage, DOOH News and Information

USAV Group Adds New Preferred Manufacturer Partner to Lineup

2 min read

USAV Group, an association of leading professional audio-visual (ProAV) integrators, announced today that they have added CoolSign as a new Preferred Manufacturer Partner (PMP).

CoolSign, one of the major names in the emerging digital signage industry, provides high quality digital signage software solutions. Their user-friendly system allows clients to display, distribute, and control digital media on networked digital displays all from one central location.

In May, CoolSign signed a reseller agreement with JB&A Distribution, one of USAV Group’s current PMPs. JB&A has been serving the AV industry with a focus in digital signage for over 14 years, so a partnership with CoolSign allowed both companies to better serve the digital signage market. JB&A will be responsible for the distribution of CoolSign products to USAV Group Integrators.

“We are pleased to have the opportunity to expand USAV’s lineup of ProAV suppliers to include CoolSign,” said USAV Group CEO K.C. Schwarz, “Having this top digital signage software supplier will be hugely beneficial for our integrators.”

“We have the utmost respect for USAV Group Integrators and look forward to partnering with them in providing their clients with customized digital signage solutions,” said CoolSign President and Founder Lou Giacalone.

“For years we have worked with USAV Group Integrators to supply quality digital signage to their clients,” added JB&A CEO Jeff Burgess, “We are anxious to expand the relationship even further to include this digital signage software element.”

About USAV Group

USAV Group is the definitive alliance of ProAV integrators delivering AV solutions across the United States. The company, headquartered in Denver, has dealers throughout the country. Each dealer is dedicated to designing, sourcing, implementing, and supporting commercial audio-visual projects. Founded in 2001, USAV Group has attracted leading dealers and manufactures in forming the nation’s premier ProAV team. For more information, visit

About CoolSign

CoolSign is a true pioneer in delivering business-class software solutions for the rapidly emerging digital signage and digital out of home sectors. With more than a decade in the business and high profile client deployments around the globe, CoolSign digital signage solutions allow companies to create, manage and deliver powerful, dynamic content across an entire network, no matter the size. For more information about CoolSign, please visit

About JB&A Distribution

JB&A has been servicing the vendor and reseller channel throughout North America since 1996. The company is a very unique mix of Consultant, Channel Management, Solutions Provider and Distributor specializing in the Streaming, IP Video, Medical, Digital Signage, Post, Broadcast and ProAV markets. For more information, visit

Press Inquiries:
Rachel Volk
Rachel.Volk [at]
303.295.2232 ext. 240

Source: USAV Group

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