proAV captures slice of surging video wall market3 min read
As forecasts of a dramatic rise in the global video wall industry continue to be met, proAV has confirmed the pioneering multidisplay technology has dominated its sales in key vertical markets throughout 2012.
In a recent report, Futuresource Consulting suggested the international video wall market is likely to achieve a 60 per cent growth this year, predicting sales of some 380,000 units. Rear projection cubes (RPCs) and super narrow bezel (SNB) displays are already becoming commonplace in retail, public and exhibition environments as well taking centre stage in some of the world’s most dynamic corporate spaces. Indeed, according to Parmit Bhangal of Futuresource, SNBs achieved year-on-year sales growth of more than 100 per cent last year, accounting for over 80 per cent of the total video wall market; a trend that looks set to continue.
proAV is one of the world’s most exciting professional AV systems integrators and has noted a significant shift from single, very large screens to the cost effective, immersive user experience of multiple displays that serve as an expansive video display canvas, often in very diverse market sectors.
Mark Hazell, Sales Director at proAV, points to the versatility and future-proofed features of the high impact, ultra large format video wall as key factors in its rapid growth.
‘You only have to stand in front of a video wall to see why vertical markets are embracing this technology in all manner of applications,’ he explains. ‘Powerful digital signage systems are driving the growth of video walls that capture attention within retail and public spaces while corporates are wowing their business partners with futuristic presentation and reception areas that only a video wall can dominate to this extent.
‘But, of course, with versatility comes an appeal that other verticals are now pursuing with increasing zest; mission-critical environments such as transport and logistics, IT and command and control centres are looking to increasingly more dynamic displays to communicate news and induce a new level of collaboration. Add to this a suite of innovative features and it’s easy to see why enterprising organisations are deploying these tiled display solutions as part of ever more ambitious and interactive marketing strategies. Our clients are exploring the integrated touch technologies such as gesture and projective capacitive touch features that would be impossible to replicate on a smaller, traditional display screen.’
proAV has recently completed a number of high profile integrated AV projects where large video walls have been central to the scheme and highlight the benefits for deployments within the rapid growth areas, identified by Futuresource, i.e. retail and corporate sectors.
Burberry, the leading luxury fashion retailer, already entrusts its international AV solutions to proAV and recently commissioned the organisation to install a series of 9’ high Christie MicroTile arrays and a stunning 22’ high Laser Phosphor Display (LPD) video wall as part of groundbreaking AV scheme for its new, flagship store in London’s Regent Street. The vast wall sits between two sweeping staircases and is made up of hundreds of Prysm LPD tiles, each using a solid-state laser diode that emits a 405nm wavelength laser beam.
Taking the initiative within the corporate sector, JPMorgan Chase & Co, the global financial services organisation, tasked proAV with an integrated AV solution that features a spectacular 22 x 8 tile curved, digital display wall in its auditorium and is designed to immerse viewers in remarkable HD video and graphics.
And, commensurate with its forward-thinking corporate identify, Cisco Systems commissioned proAV to deliver one of the UK’s most inspired, large-scale digital video display wall to front a vast auditorium at its UK Virtual Events Center in Middlesex. The 24 x 5 tile Prysm video wall uses a bespoke tramline system that enables the wall to be divided into three separate displays when the room is configured into smaller rooms.
The Futuresource report suggests sales of video walls look set to reach close to a million units in 2015; proAV will certainly be playing an important role in the incredible rise of this remarkable technology. If you haven’t marvelled at, touched or engaged with a dynamic tiled display yet, it’s unlikely the experience is too far away.