a global leader in Dynamic Digital Out of Home (Dooh) media networks, today announced an in-store collaboration with Colbea Enterprises, LLC for the use of GoGo Cast’s high definition Go-Screen’s™ in Colbea’s 40 company operated stores and its potentially 56 additional dealer sites Colbea now services.
GoGo Cast is using its industry-leading dynamic digital sign and advertising solution to help Colbea Convenience stores and others like them to engage customers with meaningful and informative content. Colbea will use GoGo Cast’s unique customer and location data to reach a captive in-store audience, delivering the right messages at precisely the right time to help influence buying decisions directly at the point of purchase. Based on previous pilots Colbea Enterprises is expected to see an increase in sales for products advertised on the screens.
For shoppers, the content enhances the store experience and helps them make smart purchasing decisions and be aware of sale prices and special promotions. For advertisers, the network provides an additional opportunity to highlight key selling points, complementing traditional point-of-purchase advertising. Content is dynamically delivered through GoGo Cast’s high definition Go-Screen’s™ in key store locations
“We’ve done some digital signage in the past, but the industry is changing about as fast as our customers’ habits and this program will allow us to keep up,” said George McKinnon merchandise manager at Eastside Management. “This innovative program will enhance our customers shopping experience while building our customer loyalty and brand awareness.”
Mayor Allan W. Fung, of the City of Cranston stated; “I am excited for this innovative partnership that will lead to more job opportunities in the City of Cranston. Technology is so critical to continued job growth in our city and state.” Mayor Fung continued, “GoGo Cast is leading the way through their innovative digital media solutions. I am pleased to have them in Cranston.”
The agreement between GoGo Cast and Colbea Enterprise calls for installation of Go-Screen’s™ digital displays in all its company operated convenience store by the end of the second quarter 2010.
“GoGo Cast is excited to launch a new and exclusive in-store program for Colbea and their vendors,” said David Paolo, President and CEO of GoGO Cast. “Dynamic content or narrowcasting as it’s called is quickly becoming the advertising choice of retailers and brands alike for its effectiveness and the critical mass of qualified buyers it can reach.” Mr. Paolo concluded.
About GoGo Cast Inc:
GoGo Cast, Inc. is an on-demand, out-of-home digital media company that enables vertical market segments to directly communicate with their clientele. Using an aggregated network of digital media and audience-targeted content GoGo Cast delivers direct-to-consumer advertising that enables retailers, brands, manufactures, advertisers and promoters to reach highly targeted audiences, influence brand choice and receive measurable results. With GoGo Cast’s content network and commercial grade digital screens, advertisers can deliver messages that influence consumer buying decisions at the right place, at the right time.
About Colbea
Colbea Enterprises LLC owns, operates, and supplies Shell branded product throughout the State of Rhode Island and Massachusetts through a network of company-operated sites, dealer sites and open dealer sites. Colbea Enterprises LLC is a joint venture between Motiva Enterprises LLC and East Side Enterprises LLC.
Source: GoGo Cast
