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Four Winds Interactive Debuts First African Implementation of Digital Signage at Sheraton Addis Ababa

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Denver-based Four Winds Interactive partners with OraTech Consulting to revolutionize guest experience at Sheraton Addis Ababa with innovative digital signage.

Denver, CO — In a pioneering move marking its entrance into the African market, Four Winds Interactive (FWI), a leading provider of digital signage solutions, has successfully launched its state-of-the-art digital signage network at the prestigious Sheraton Addis Ababa. Situated atop a hill in the heart of Ethiopia’s capital city, the Sheraton Addis Ababa, part of the esteemed “Luxury Collection” brand under Starwood Hotels & Resorts, now boasts an enhanced guest experience with FWI’s cutting-edge technology.

The collaboration between FWI and OraTech Consulting, a local reseller renowned for its expertise in software implementation and support, has resulted in the installation of digital signage across multiple strategic locations within the Sheraton Addis Ababa. Five signs, strategically positioned in key areas such as the lobby, ballroom, conference rooms foyer, and near a prominent restaurant, now serve as dynamic communication platforms, enriching guest engagement and providing real-time information.

Omar Carrera, Director of Sales & Marketing at Sheraton Addis Ababa, expressed enthusiasm about the transformative impact of the digital signage network, stating, “This solution offers a great way to do internal marketing to guests in a clear professional way, which is easy to update.”

Clyde Craig, representing Four Winds Interactive, traveled nearly 19 hours each way to oversee the installation and conduct training sessions at the Sheraton Addis Ababa. Impressed by the hotel’s IT department’s proficiency, Craig commended their efforts in ensuring a seamless integration of the digital signage network.

The digital signage network powered by FWI’s Interactive Digital Signage (iDS) software platform enhances guest experience by providing dynamic content tailored to individual preferences. Integrated with the hotel’s Opera event management system, the displays showcase the Sheraton Addis Ababa’s event schedule alongside advertisements for resort amenities, ensuring guests stay informed and engaged throughout their stay.

About Four Winds Interactive:

Headquartered in Denver, Colorado, Four Winds Interactive offers a comprehensive Interactive Digital Signage (iDS) software platform, transforming LCD and Plasma displays into dynamic communication tools. With a user-friendly interface and unparalleled flexibility, FWI’s iDS software empowers businesses to deliver engaging content tailored to their audience’s preferences.

About Sheraton Addis Ababa:

Perched atop a hill overlooking the vibrant cityscape of Addis Ababa, Sheraton Addis Ababa embodies African elegance and luxury. As the first African hotel to join The Luxury Collection, Sheraton Addis Ababa offers impeccable service and opulent accommodations, complemented by extensive banquet and conference facilities.

About OraTech Consulting:

OraTech Consulting Ethiopia, an extension of its U.S. counterpart, specializes in software implementation, support, and training services. With a focus on delivering tailored solutions to meet clients’ evolving needs, OraTech Consulting is committed to maximizing their competitive advantage through innovative technology solutions.

For more information, please contact:

Erin Doherty, Marketing Manager – Four Winds Interactive edoherty[at] Tel: (720) 259-5060

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