GoGo Cast Inc., a global leader in Dynamic Digital Out of Home (DOOH) media networks, today announced an in-store collaboration with Tedeschi Food Shops, Inc., for the use of GoGo Cast’s high definition Go-Screen’s™; expanding the GoGo Cast footprint to over 550 locations.
GoGo Cast’s industry-leading dynamic digital sign and digital merchandising solution will help Tedeschi Food Shops engage their customers with meaningful and informative content. GoGo Cast’s high definition Go-Screens™ will deliver unique customer and location data to reach a captive in-store audience, conveying the right messages at precisely the right time to help influence buying decisions directly at the point-of-purchase. Based on previous pilots Tedeschi Food Shops is expected to see an increase in sales for products advertised on the screens.
For consumers, the content enhances the store experience, helps them make smart purchasing decisions, and heightens awareness of sale prices and special promotions. For advertisers, the network provides an additional opportunity to highlight key selling points, complementing traditional point-of-purchase advertising.
“We’re excited to be able to communicate with our customers in real-time with current promotions and compelling content ,” said Joe Hamza, Vice President of Sales and Marketing at Tedeschi Food Shops, Inc. “GoGo Cast innovative technology not only helps enhance the overall shopping experience, but it also enables us to engage our customers with targeted messages and relevant information.”
The agreement between GoGo Cast and Tedeschi Food Shops calls for installation of Go-Screen’s™ digital displays in its locations by the end of the third quarter 2010.
“GoGo Cast is thrilled to launch a new and elite in-store program for Tedeschi Food Shops and their vendors,” said David Paolo, President and CEO of GoGO Cast. “Having the ability to provide and deliver real-time, dynamic content is quickly becoming the advertising choice of retailers and brands alike for its effectiveness and the critical mass of qualified buyers it can reach,” Paolo concluded.
About GoGo Cast, Inc.
GoGo Cast, Inc. is an on-demand, out-of-home digital media company that enables customers to directly communicate with their clientele across vertical markets. Using an aggregated network of digital media and audience-targeted content, GoGo Cast delivers direct-to-consumer advertising that enables retailers, brands, manufactures, advertisers and promoters to reach highly targeted audiences, influence brand choice and receive measurable results. With GoGo Cast’s content network and commercial grade digital screens, advertisers can deliver messages that influence consumer buying decisions at the right place, at the right time.
GoGo Cast Inc. Contact:
Email: info [at] gogocast.com
About Tedeschi Food Shops, Inc.,
Established in 1923 in Rockland, Massachusetts, Tedeschi Food Shops, Inc. is one of New England’s most trusted family-owned and operated convenience store chains, with more than $600 million in revenue for 2009 and over 2000 employees. The company operates 190 convenience store locations throughout Massachusetts, New Hampshire, Rhode Island and Connecticut.
Tedeschi Food Shops, Inc. Contact:
VP Sales & Marketing
jhamza [at] tedeschifoodshops.com
14 Howard Street
Rockland, MA 02370
Source: GoGo Cast