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Europe’s first digital signage end-user summit will examine the benefits in education, healthcare, corporate, entertainment and retail

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End-user case studies from Ericsson, Wessex Water, the University of Bedfordshire, Newseum, Infiniti Europe and more will be featured at the Digital Signage Strategies Forum to be held on 4 and 5 May 2010, in association with Screen Media Expo Europe (5-6 May), at Earls Court, London, UK.

The benefits of digital signage as an affordable and effective way to communicate in real-time have been realised by many industries and organisations.

“The speed of delivery via digital signage as opposed to printed media has meant that our key messages can be pushed to all campuses within a matter of minutes,” said Kris Collins, online marketing manager at the University of Bedfordshire.

Collins is part of the speaker line up at Europe’s first end-user summit that also includes:

* Adam Lloyd, Head of Internal Communications, Ericsson Ltd.

* Bastien Schupp, Marketing Director, Infiniti Europe

* Fiona Alexander, Director of Communications, University Hospital Birmingham NHS Foundation Trust

* Stein-Oddvar Evensen, Head of Information, BI Norwegian School of Management

* Clive Tugwell, New Media Manager, Wessex Water

* Bud O’Connor, Director of Engineering, Newseum (USA)

Case studies on Sovereign Bank (USA) and the Fira de Barcelona convention centre (Spain) will also be presented.

With the decrease in hardware costs and improved technology, the time has come for new users to adopt digital signage and for existing users to expand their networks.

With a focus on real world case studies combined with industry experts and interactive learning, the event provides a comprehensive view on the start to finish approach of a digital signage project. Topics to be covered include the different applications of digital signage, technology selection, content strategy, implementation, network management and more.

The event is being held as part of Screen Media Expo Europe and is the first year of partnership between Strategy Institute and the host of Europe’s biggest digital signage and digital out-of-home event.

“We are delighted to be hosting what is set to be a highly informative summit with the support of a heavyweight sponsor and focused speaker line up,” said Mark Pigou, Director of Screen Events Ltd. “The agenda complements the Expo’s unique learning programme that we believe the industry and its customers will really enjoy whilst stirring excitement about the future.”

The Summit is a must attend for new and existing digital signage users, systems integrators, consultants, and solutions providers.

“We hope to highlight the possible issues that arise when looking to install a large digital signage network and how we have managed to circumnavigate some of the obstacles,” said Collins, who will be sharing the university’s experience in a joint-presentation with his colleague in computing services.

The forum is pleased to receive the support of Intel, provider of innovative solutions and products to help lower the total cost of digital signage network ownership.

For full event details, please visit

About Screen Media Expo

Organised by Screen Events Ltd, Screen Media Expo Europe showcases the very best in innovative digital media used for delivering visual messages that combine the influence of mass advertising with the accuracy of niche marketing.  Launched in 2006, it attracts an audience of supplier and user communities in the digital signage and media networks Out-of-home sector.  The 2010 show will take place at London’s Earls Court, 5-6 May, and will host DOOH Expo for the first time, a dedicated show-within-a-show for stakeholders in the DOOH and advertising communities. For registration and further information, please visit

About Strategy Institute

Strategy Institute is a leader in delivering timely knowledge and best practices to the digital signage industry since 2005. The organization was one of the first in the space and continues to support and foster growth of digital signage and digital out-of-home through its annual conferences. The Institute provides decision-makers with forums to enhance their business judgment and to facilitate knowledge sharing.

Yashod Bhardwaj
Marketing Project Manager
Strategy Institute
New York | Toronto
bhardwaj [at]
+1 416-944-9200 x239

Christie Liu
Conference Producer
Strategy Institute
New York | Toronto
liu [at]
+1 416-944-9200 x254

Beky Cann
Neesham Public Relations
Tel: +44 (0) 1296 628180
Email: bekyc [at]

Source: Neesham Public Relations

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