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New Scala 5.1 Software Supports Digital Signage Networks Operating on Windows® 7 Platform

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Scala logoVisit Booth 1500 at Digital Signage Expo 2010 for a live demo of Scala 5.1

Scala, the leading provider of end-to-end solutions for digital signage and advertising management, will showcase its new Scala Release 5.1 software at Digital Signage Expo 2010, February 23-25 at the Las Vegas Convention Center (Booth 1500). With its newest software, Scala supports end users operating their digital signage networks with Windows® 7.

Building on Scala Release 5, which supports the new range of low-cost media appliances, Scala Release 5.1 expands the capability to take advantage of Microsoft’s latest operating system, Windows 7. Scala Designer, Content Manager, Player, Broadcast Server, Bridge Server and Ad Manager are now compatible with Windows 7.

Scala Release 5.1 includes close to 100 new transition effects and a new user interface for choosing them. It also provides a list of the most recently selected transitions. The new “Transition Visualizer” shows the user a real-time preview of the effects as they are selected. With so many high-quality, built-in 3-D effects, choosing the right transition is simple.

A new scheme for “player pairing” has been implemented in the new release Bridge Server for IAdea Media Appliances. A simple four-digit code is all that is needed to connect a low-cost media appliance to a Scala network. This is supported on IAdea High Definition Players, IAdea Standard Definition Players and IAdea Wireless Photo Frames.

Scala also has improved its built-in template support to allow users to select an audio file in a templated message. Release 5.1 also features improved Web services for real-time data integration of playlogs with third-party systems and JPEG thumbnails of any media item or message in any resolution. Player Disk Space Management has also been added to support the new class of low-cost, solid-state players such as those built into many of the newest Samsung LCD monitors. Release 5.1 is expected to ship before the end of Q1.

“The flexibility of Scala software makes it an ideal component of virtually any type of dynamic digital signage network,” said Robert Koolen, President of Scala. “With Scala 5.1, we can provide end users with a more robust software solution that is compatible with the latest Windows technology for seamless digital signage development and management.”

Several of Scala’s technology partners will be on hand to showcase hardware solutions that are compatible with Scala, including:

* IAdea Corp.: Maker of low-cost media appliances and photo frames that connect to Scala. (
* ViewSonic® Corp.: Offers a one-stop shop for preconfigured, small form factor PC- and RISC-based players, IAdea-based media appliances and high-definition liquid crystal displays. (
* Equus Computer Systems: For nearly 10 years, Equus has offered true turnkey Scala systems in a variety of form factors from rack mount servers to small form factor players. (
* MediaVue Systems: Provides the SureVue family of compact and fanless digital signage player PCs that are optimized for Scala. (
* Thinking Screen Media: Provides an award-winning, simple-to-use digital signage offering called SignChannel, which is powered by Scala  (

In addition, Scala has partnered with Panasonic Professional Display Company, the industry leader in professional plasma displays, and will be displaying their plasma and LCD screens in the Scala booth at DSE. Panasonic will also showcase their integrated media player modules, which are compatible with Scala software.

Attendees will also have the opportunity to see Christie Digital’s new MicroTiles, which will be showcased in an innovative display configuration in Scala’s booth.

About Scala

Driving more than 300,000 screens worldwide, Scala is a leading global provider of digital signage and advertising management solutions. Scala is the world’s first connected signage company, offering the leading platform for content creation, management and distribution in digital signage networks and the first unified platform for advertising management of both traditional and digital signage networks. The company’s digital signage customers include Rabobank, IKEA, Burger King, T-Mobile, Virgin MegaStore, Warner Brothers, The Life Channel, Rikstoto, Repsol, NorgesGruppen, Audi, ECE Flatmedia, Kaufhof (Metro Group) and thousands more. Advertising management customers include CBS Outdoor, Clear Channel Outdoor and Magic Media, among others. Scala is headquartered near Philadelphia, USA, and has subsidiaries in Canada, The Netherlands, France, Norway, Germany and Japan, as well as more than 450 partners in more than 60 countries. More information is available at

Source: Scala

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