Vertigo Group Integrates CognoVision’s Audience Measurement Technology2 min read
Rugged all-in-one LCD displays feature face detection technology to enable measurement and demographic targeting of advertising for digital-out-of-home media.
Vertigo Group and CognoVision Solutions Inc. today announced that they have entered an agreement to collaborate on deploying complete digital signage solutions that seamlessly integrate CognoVision’s audience measurement system into Vertigo’s rugged LCD enclosures.CognoVision’s leading Anonymous Impression Metric (AIM) technology measures the effectiveness of digital signage, and enables real-time content targeting based on audience characteristics, allowing for truly measured and targeted delivery of media.
Vertigo designs, engineers and produces a comprehensive line of products including outdoor / indoor LCD displays, street furniture, mall directories, kiosks and custom displays and enclosures.
“Integrating CognoVision’s AIM system with Vertigo’s leading digital signage solutions brings to the market an unparalleled combination of form, function, accountability, and performance,” said Haroon Mirza, Director of Business Development at CognoVision.
Ralph Idems, CEO of Vertigo Group, stated “Vertigo and CognoVision are leading the way in providing innovative and comprehensive digital signage solutions to the market. Combining the strengths of our companies allows us to now offer customers total digital signage solutions built with superior quality and cutting edge technology all from one source.”
A demonstration of the integrated solution will be on display at the Digital Signage Expo (DSE) in Las Vegas on Feb 25 to 26, 2009 in the Vertigo Group booth (#1945).
About Vertigo Group
Vertigo designs, engineers and manufactures every detail of our digital signage, street furniture and backlit displays. We use an open architecture system and platform approach to ensure best-in-class delivery. We drive results for world class media organizations with our performance focused design, engineering, integration, and manufacturing excellence for the out-of-home and retail markets.
About CognoVision Solutions Inc.
CognoVision Solutions Inc. is an innovative provider of automated real-time audience measurement solutions. CognoVision’s sophisticated video analytics solutions measure audience viewing information for out-of-home advertising on media displays, including: digital signage, TV displays, posters, kiosks, window displays, product displays, and endcap displays. The company’s solutions have been built from the ground up for the specific purpose of audience measurement, and are not derived from homeland security algorithms. CognoVision’s AIM system has been designed to completely respect people’s privacy. No personally identifiable information is ever collected, and no images are ever recorded. Visit CognoVision at www.cognovision.com.
Source: Vertigo Group