Wednesday, February 28, 2024

Scala and Blue Chip Technology Partner for Dedicated Digital Signage Players for EMEA Market

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Scala logoScala and Blue Chip Technology have partnered to create a range of dedicated hardware players designed, tested and pre-loaded with Scala digital signage software.

Blue Chip now offers a wide range of pre-installed Scala images for Scala’s EMEA customer base – simplifying system set-up for a quicker installation.

The new range of PC-based players covers the spectrum of Scala user requirements, the L3 and P1 models being cost-effective workhorses for the mainstream user while the E2 and 2U address the most demanding content with high-end graphics and quadcore CPU support. Incorporating special design features such as rugged chassis, wide operating temperatures, maglev fans and high MTBF hard drives, Blue Chip platforms are ideally equipped for demanding digital signage applications. All Blue Chip hardware players are designed and manufactured in the UK, EMC tested and fully CE approved.

“This partnership ensures the Scala customer base will have easy access to a range of proven hardware solutions with volume pricing, consistent availability and managed lifecycle, key considerations in high-profile signage applications,” said Damon Crowhurst, Director of Services for Scala EMEA.

About Blue Chip Technology

Blue Chip Technology is a leading UK innovator and manufacturer of dedicated digital signage hardware as well as a range of cross-industry systems and embedded computer boards. We designed our first Vario model nearly ten years ago when digital signage was in its infancy, developing our own expertise alongside the exponential growth in this fascinating market. Our hardware is used and recommended by key industry display manufacturers, software players and system integrators, and is driving content in airports, shopping malls, pubs and schools around the world. More information available at

About Scala

Driving more than 300,000 screens worldwide, Scala ( is a leading global provider of digital signage and advertising management solutions. Scala is the world’s first connected signage company, offering the leading platform for content creation, management and distribution in digital signage networks and the first unified platform for advertising management of both traditional and digital signage networks. The company’s digital signage customers include Rabobank, IKEA, Burger King, T-Mobile, Virgin MegaStore, Warner Brothers, The Life Channel, Rikstoto, Repsol, NorgesGruppen, Audi, ECE Flatmedia, Kaufhof (Metro Group) and thousands more. Advertising management customers include CBS Outdoor, Clear Channel Outdoor and Magic Media, among others. Scala is headquartered near Philadelphia, USA, and has subsidiaries in Canada, The Netherlands, France, Norway, Germany and Japan, as well as more than 450 partners in more than 60 countries. More information is available at

Source: Scala

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