Intel China Ltd., a subsidiary of Intel, the world leader in silicon innovation, and AirMedia Group Inc. (AirMedia), a leading operator of out-of-home advertising platforms in China targeting mid-to-high-end consumers, today announced that they have entered into a strategic collaboration on innovative, next-generation digital signage solutions.
AirMedia will install next-generation digital signage appliances on several hundred digital frames at Terminal 3 of the Beijing Capital International Airport, followed by wider installation in airports throughout China.
Herman Man Guo, chairman and CEO of AirMedia, commented, “Installing next-generation digital signage appliances powered by Intel Mobile GM45 Express Chipset will significantly enhance the ability of AirMedia’s digital frames to display more innovative and diversified advertising formats such as flash and video. Our collaboration with Intel will bring better advertising performance and a more attractive media platform to fulfill the rapidly evolving needs of advertisers, and eventually help us improve our competitive advantages.”
Mr. Joe Jensen, General Manager of Embedded Computing Division for the Embedded and Communications Group, Intel Corporation stated, “This collaboration with AirMedia marks an exciting moment in the development of commercial digital signage solutions. Intel-powered digital signage appliances offer improved connectivity and can process visual information much faster. The collaboration will create value for both companies and bring cutting edge technology and products to digital signage in the advertising market.”
Intel, the world leader in silicon innovation, develops technologies, products and initiatives to continually advance how people work and live. Additional information about Intel is available at http://newsroom.intel.com/ and http://blogs.intel.com .
About AirMedia Group Inc.
AirMedia Group Inc. is a leading operator of out-of-home advertising platforms in China targeting mid-to-high-end consumers. AirMedia operates the largest digital media network in China dedicated to air travel advertising. AirMedia operates digital TV screens in 41 major airports, including all of the 30 largest airports in China. AirMedia also operates digital frames in 25 major airports. In addition, AirMedia sell advertisements on the routes operated by 12 airlines, including the three largest airlines in China. In select major airports, AirMedia also operates traditional media platforms, such as billboards, light boxes, and other digital media, such as mega LED screens.
In addition, AirMedia has obtained exclusive contractual concession rights until the end of 2014 to develop and operate outdoor advertising platforms at Sinopec’s service stations located throughout China. AirMedia plans to install its advertising platforms in at least 3,500 service stations in major cities throughout China by the end of 2011, and in at least 8,000 service stations by the end of 2014.
For more information about AirMedia, please visit http://www.airmedia.net.cn .