The Sun Group of Taipei, Taiwan, has introduced THE Digital TAG (Model No.: SUN-SG824), a wearable digital signage player the size of a 2.4-by-2-inch name tag that delivers a message through professional video content on a 320 x 240 resolution screen.
According to the company, it designed this tiny digital signage marketing tool to enable retail employees to deliver tailored messages to every customer. The Digital TAG turns location-specific marketing and sales messages into a one-on-one employee/customer interaction.
Other applications the company suggests include employee orientation and training, job fairs, conventions and social events.
THE Digital TAG’s content can be set to display individual store specific messaging like specials, company wide marketing or any combination of the two using AVI or JPEG content. New content can be easily uploaded using a mini SD card and mini USB interface, the company said.
The unit is a mere half-inch thick, weighs just 1.4 ounces and averages three to five hours of playback time on rechargeable lithium-ion batteries.
Digital TAG is used for many purposes:
In store promotion to Uplift Sales
Medium for Advertising by Third Parties
Enhanced Customer Experience – decrease perceived wait times!
Influencing Customer Behavior –direct customers to other areas of the store and increase dwell time
Wearable Digital TAG
Deliver a message through professional video content
Premium Corporate Give Aways
Point of Sale Advertising
New Product Announcements
Formats: AVI and JPEG
Platforms: Stand alone
Display Screen Size: 2.4 inch
Support Mini SD card (SD card not included )
Resolution: 320 X 240
Built in Memory up to 2 GB (Build in memory not included
Connectivity Input: Mini USB interface Dimensions
Size: 65 W x 47 H x 10 D (mm)
Power Playback time: Average 3-5 hours
Battery: Lithium-ion rechargeable
Warranty 6 months
Source: Sun Group