TAG Media Network enters into an Alliance with Future TV3 min read
To grow TAG Media’s network to -556-stores across India
TAG Media Network (TAG), India’s first “In-Store Television Network” announced a strategic marketing tie-up with Future TV to form a dominant pan-India in-store television presence. The two networks, which will continue to be separately owned, reach a combined-46 million-footfalls per month across Big Bazaar, Spencer’s, More, Pantaloon, Central, and Home Store locations.
Announcing this agreement, Dan Ginsburg, TAG CEO, stated “We are pleased to share a strong association with India’s dominant modern trade organization, The Future Group. Through this association, TAG will be responsible for marketing the combined network, and will provide input on operations, programming, and quality control. This will prove beneficial not only to all the advertisers, but also to the Future Group and TAG, with our expertise in a seamless, cost-effective and dominant network in the industry.”
Commenting on this tie-up, Sandip Tarkas, President, Customer strategy of Future Group said, “Our intention is to have a dominant position in every vertical that we are present in – be it in retail or in media. Digital TV in Retail stores is an area that we want to dominate. This is the medium that is best suited for last inch conversion for brands – the distance between a brand’s spend and the consumers spends are minimum here. Adding TAG’s expertise in the in-store television segment will benefit the Future Group and our customers as a whole. Together we have almost total run of the retail Television market. I believe, this is a true win-win alliance.”
In-store television is a rapidly growing field across the globe, fueled by the growth in modern trade and the fragmentation of the media market. Studies in India have shown that 73% of consumers are receptive to advertising messages in-store, and that modern trade shoppers are predominantly upscale, SEC A &B.
Nikhil Sheth, National Sales Director of Future Media stated, “This tie up provides advertisers a great opportunity to reach out to the vast Diaspora of consumers at the point of purchase across the country. This will result in great ROI for advertisers, as between TAG and FMIL we reach out to the majority of people who visit modern retail outlets in India. Now clients can look at this medium ever more seriously and allocate a fair share of their budgets towards the same.”
About TAG Media Network:
Tag Media Network is India’s first In-Store Television Network, dedicated to engaging modern trade consumers when in the shopping mode. Specializing in the FMCG and hypermarket segment, TAG launched its network on October 1, 2006. Today they company has a reach of over 12 million upscale shoppers every month in 25 markets across India, and are growing every day. Headquartered in Bangalore, TAG houses a large creative team dedicated to developing and producing original programming that is relevant to consumers in the FMCG retail environment. The Bangalore office is also the operations and technology center, while the core marketing departments work out of the business hubs of Mumbai and Delhi. With a staff of over 70 people across the country TAG also has offices in Hyderabad and Chennai. www.tagmedianetwork.com
About Future Media:
Future Media is aimed at creation of media properties in the ambience of consumption and thus offers active engagement to brands and consumers. Enriched with a bouquet of varied consuming audience and powered with the knowledge of consumer behavior, the company offers relevant engagement through its media properties like Future Visual Spaces and Future Activation, Future Print, Future Radio, Future TV (the television network aimed to cater to various consumer segments, and Future Theatre. Future Media offers these media vehicles across Future Group properties and also across properties of allied partners offering consumption spaces like stores and malls, multiplexes etc including Inox chain of multiplexes, Oberoi Mall and R-Mall in Mumbai. Future Media India Ltd. is a part of the Future Group, which owns Pantaloons, Big Bazaar, Food Bazaar, Central, HomeTown etc and manages multiple retail formats through 4 million square feet of retail space, has over 500 stores across 50 cities in India. This number is growing rapidly and the estimated number of people who walk into these stores this year would be 200 million. www.futuregroup.in
Source: Tag Media Network